Bricknote is a Heavy-Duty Scratchpad That Loses Points for Portability
Amelia Roblin — April 30, 2013 — Unique
References: behance.net
The Bricknote is not the sort of thing you can expect to carry in your wallet or stick to the refrigerator. Unlike to common paper memo, this one is exceptionally bulky, heavy and certainly not portable.
But what Antonio Maria Privitera's quirky object does do is assert the weight and importance of whatever is scrolled across it. Use chalk on the blackboard surface to leave your message and place the rectangular block anywhere that it might possibly get in somebody's way, and consequently get noticed. The Bricknote can be a paperweight on a desk, a door stop between rooms or a mere obstacle. It would prove useful in delivering reminders that are work-related, domestic-related and personal.
But what Antonio Maria Privitera's quirky object does do is assert the weight and importance of whatever is scrolled across it. Use chalk on the blackboard surface to leave your message and place the rectangular block anywhere that it might possibly get in somebody's way, and consequently get noticed. The Bricknote can be a paperweight on a desk, a door stop between rooms or a mere obstacle. It would prove useful in delivering reminders that are work-related, domestic-related and personal.
Trend Themes
1. Bulky Communications - The trend of using oversized and unconventional communication tools to grab attention and convey importance.
2. Physical Messaging - The trend of utilizing tangible objects as a means of delivering messages in a digital-dominated world.
3. Disruptive Memorabilia - The trend of creating unique and unconventional items that serve as both functional tools and decorative conversation pieces.
Industry Implications
1. Stationery - The stationery industry can explore opportunities to create innovative and attention-grabbing communication tools like the Bricknote.
2. Advertising - The advertising industry can incorporate physical messaging strategies using unique objects to engage with consumers in a memorable way.
3. Interior Design - The interior design industry can incorporate disruptive memorabilia like the Bricknote to add an element of uniqueness and conversation to spaces.
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