The Dallas Farmers Market Campaign Transforms Burgers into Vegetables
Leslie Chen — April 23, 2013 — Marketing
References: firehouseagency & adsoftheworld
Processed foods usually aren't the best for your health, but these Dallas Farmers Market print ads transform fast food favorites into alternative fresh produce options.
Created by agency Firehouse in the United States, the campaign includes four different images including a burger, fries, ice cream cone and bag of candy. Transforming the burger from a fatty piece of beef into a plump tomato and mushroom combination while the carton of greasy french fries is turned into carrots, peppers and beans, the Dallas Farmers Market ads will instantly change your opinion on what can be considered fresh, healthy and delicious. The use of pops of bright colors within the ads ties together the whole fresh theme.
The Dallas Farmers Market ads may just convince you to try something other than what you can grab at your local McDonalds.
Created by agency Firehouse in the United States, the campaign includes four different images including a burger, fries, ice cream cone and bag of candy. Transforming the burger from a fatty piece of beef into a plump tomato and mushroom combination while the carton of greasy french fries is turned into carrots, peppers and beans, the Dallas Farmers Market ads will instantly change your opinion on what can be considered fresh, healthy and delicious. The use of pops of bright colors within the ads ties together the whole fresh theme.
The Dallas Farmers Market ads may just convince you to try something other than what you can grab at your local McDonalds.
Trend Themes
1. Fresh Processed Food Ads - Transforming fast food favorites into alternative fresh produce options.
2. Alternative Healthy Eating Ads - Creating new and appealing advertising for fresh produce options that can be seen as an alternative to fast food favorites.
3. Colorful Healthy Eating Ads - Using bright colors and imaginative food designs to promote healthy eating options.
Industry Implications
1. Fast Food Industry - Opportunities for fast food companies to incorporate more fresh and healthy options in their menus to attract health-conscious customers.
2. Fresh Produce Industry - Fresh produce companies can use innovative advertising methods to promote their products as a healthier alternative to fast food.
3. Advertising Industry - New possibilities for advertising companies to create imaginative and innovative campaigns promoting healthy eating options, targeting fast food customers.
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