Jifiti Lets Users Scan Physical Barcodes and Send Voucher Gifts
Simal Yilmaz — April 21, 2013 — Tech
References: jifiti & springwise
Jifiti is an app that lets users scan the bar-code of a physical item in a store and send a voucher to a friend. The gift receiver can receive their vouchers by downloading the app and either going to their nearest store to grab the item for free or have them delivered.
The application certainly marks a new way of buying gifts. Although it may seem a little impersonal at first, the use of the applications make a lot of sense due to how fast and busy our society has become.
This is an especially useful service to use towards family members that one already sees on a daily basis, or business contacts that they do not always get a chance to meet face-to-face and simply gesture.
The application certainly marks a new way of buying gifts. Although it may seem a little impersonal at first, the use of the applications make a lot of sense due to how fast and busy our society has become.
This is an especially useful service to use towards family members that one already sees on a daily basis, or business contacts that they do not always get a chance to meet face-to-face and simply gesture.
Trend Themes
1. Scan-to-send Gifts - The trend of using apps to scan physical barcodes or tags of an item and sending a gift voucher as a present presents an opportunity for retailers to create their own app and offer consumers a more convenient and personalized gift-giving experience.
2. Virtual Gift Cards - The rise of virtual gift cards and voucher system in new apps like Jifiti is disrupting the traditional way of buying and giving gifts, which presents an opportunity for e-commerce platforms to improve their user experience to keep up with this trend.
3. Tech-driven Gifting - The trend of using technology to facilitate gift-giving presents an opportunity for startups to create innovative apps that personalize the gift-giving experience even more, especially with the use of augmented reality and machine learning technologies.
Industry Implications
1. Retail - Retailers can take advantage of the scan-to-send gift trend and develop their own apps to offer customers a more convenient and personalized gift-giving experience.
2. E-commerce - The rise of virtual gift cards and voucher system in apps like Jifiti presents an opportunity for e-commerce platforms to improve their user experience to keep up with this trend and offer a wider range of options for gift-givers.
3. Startups - The trend of tech-driven gift-giving presents an opportunity for startups to create innovative apps that personalize the gift-giving experience even more, with the use of augmented reality, machine learning technologies, and other cutting-edge technologies.
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