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Model-Shoemaker Collaborative Campaigns

The Anja Rubik x Giuseppe Zanotti Collection is Edgy

— April 18, 2013 — Marketing
The Anja Rubik x Giuseppe Zanotti collaboration is a team made in fashion haven. The Polish model has paired up with Italian shoemaker Zanotti for a collection of exactly five pairs of shoes and one handbag.

Rubik has designed the items alongside the shoemaker while still opting to remain in the spotlight with her appearance in the campaign shots. Letting the footwear shine throughout the photos, Rubik shows off her mile long legs with only a men's dress shirt or a sweater to accompany each shoe. With a focus on embellishments like laces and buckles, the designs stand out with their classic look and edgy detailing.

If you're on the market for a new pair of heels or a handbag made with the creativity of not one but two fashion icons, look no further than the Anja Rubik x Giuseppe Zanotti collection.

Trend Themes
1. Collaborative Fashion Campaigns - Opportunity for brands and fashion influencers to join forces and create limited edition collections.
2. Emphasis on Classic and Edgy Designs - Growing demand for fashion items that combine timeless elements with unique and bold detailing.
3. Celebrity-designed Fashion Collections - Increasing popularity of collaborations between famous personalities and fashion brands to attract consumers seeking exclusive designs.
Industry Implications
1. Fashion Retail - Retailers can tap into the trend of collaborative fashion campaigns to offer exclusive collections that resonate with customers.
2. Luxury Footwear - Luxury footwear brands can explore the market demand for classic designs with edgy details to cater to fashion-conscious consumers.
3. Celebrity Endorsement - Brands can leverage the trend of celebrity-designed fashion collections to boost brand awareness and attract a broader customer base.
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