Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Guilt-Free Gaming Campaigns

The Coke Zero Video Game Ad Relieves Guys of Responsibility

— April 10, 2013 — Tech
In order to grab hold of the attention of the young male population, Coke Zero has released a video game ad that tells guys hooked on gaming, "it's not your fault."

Sure you may have forgotten to pick up your girlfriend's parents from the airport because you were too busy playing a virtual game, but real life just doesn't compare to the thrill and excitement of video games. Blaming the programmers and graphic designers for their cunning entrapment tactics, Coke Zero imparts a message of freedom to enjoy life and indulge in your favorite games without the weight of a guilty conscience.

Similarly, men can apply the message from this video game ad to the Coke Zero beverage as it lets them enjoy delicious Coke without all of the calories and sugar.
Trend Themes
1. Gamification Marketing - Marketers can leverage gamification to engage their young male audience and build brand loyalty while offering guilt-free enjoyment.
2. Responsibility-free Products - Consumers are seeking products that offer them a guilt-free way to enjoy their favorite activities without feeling responsible, opening opportunities to brands to innovate and create unique offerings.
3. Shift to Digital Entertainment - As people increasingly rely on digital entertainment to escape from reality, industries that offer virtual entertainment such as gaming and streaming services should seek new ways to appeal to their target audience through creativity and innovation.
Industry Implications
1. Beverage Industry - Beverage companies could leverage the idea of guilt-free indulgence through products that offer the same taste and experience as traditional sugary drinks but without the calories and sugar.
2. Gaming Industry - The gaming industry could promote the idea of guilt-free entertainment and market their products to a wider audience by developing games that offer an escape from reality and don't make the player feel responsible for anything.
3. Food Industry - The food industry can create alternative versions of comfort foods that allow people to indulge in their guilty pleasures without jeopardizing their health, paving the way for healthier snacking options.
3.3
Score
Popularity
Activity
Freshness