Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

BNN: Jeremy Gutsche Weighs in on the New Facebook Phone

— April 8, 2013 — About
Developments in technology have blurred the lines between media forms (TV is on the Internet and phone calls are conducted via Skype) so it should come as no surprise that social media giant Facebook is releasing software for Android phones. Our Chief Trend Hunter, and innovation keynote speaker, Jeremy Gutsche discusses the news with Howard Green, exploring the implications of this development and weighing in on its pros and cons.

This particular episode of BNN's Headline provided commentary following the announcement of the Facebook phone in real time, opening up a unique opportunity for more raw discussion. Gutsche kicks off the conversation by helping define exactly what the Facebook Android operating software, deemed 'Home,' is. According to our Chief Trend Hunter Jeremy Gutsche, Home is less of a simple phone operating system and more of a platform to "make Facebook the starting point" of your mobile communication. He believes Facebook's mobile efforts signify its pursuit of a great advertising opportunity -- if Facebook were to combine the psychographic data it has accumulated as a social network with the location data it will receive through smartphones, it can revolutionize advertising.

Another point of discussion explored not only by Gutsche, but by his fellow interviewees Joseph Volpe of Engadgenet, Brian Sugarman of Omers Ventures and 19 year-old app developer Jordan Satok of AppHero is whether or not Facebook will lose its "cool." Though the answers to this question are mixed among Howard Green's guests, one things remains true: the release of a Facebook phone will change digital media in one way or another.
Trend Themes
1. Blurred Media Forms - The development of technology has blurred the lines between different media forms, creating opportunities for new and innovative ways of consuming content.
2. Social Media Integration - The release of Facebook Home for Android phones highlights the growing trend of social media platforms integrating into mobile communication, opening up opportunities for enhanced advertising and personalized user experiences.
3. Impact on Digital Media - The introduction of a Facebook phone will have significant implications for the digital media landscape, changing the way people interact and consume content online.
Industry Implications
1. Mobile Advertising - The combination of Facebook's psychographic data and location information from smartphones provides disruptive innovation opportunities for targeted and personalized mobile advertising campaigns.
2. Social Media Platforms - The integration of social media platforms into mobile communication, like Facebook Home, creates opportunities for improved user experiences, increased engagement, and new advertising models.
3. Digital Media Consumption - The introduction of a Facebook phone will disrupt the digital media industry by changing the way people consume and interact with content online, potentially leading to new modes of content delivery and distribution.
0.4
Score
Popularity
Activity
Freshness