This Volcanic Dust Made of Bhut Jolokia is the Hottest on Earth
Jessica Marren — April 10, 2013 — Lifestyle
References: nbcnews & boingboing.net
Volcanic Dust is made with Bhut Jolokia peppers and that makes it incredibly hot. Bhut Jolokia, more commonly referred to as ‘ghost peppers,' are officially the hottest peppers on the planet. These peppers are 125 times more excruciatingly hot than chili peppers. When the people from northeastern India are asked about their native pepper, they say things like, “When you eat it, it’s like dying,” and “When you eat one you will not be able to leave this place.” I believe them.
Volcanic Dust Chili Powder is the hottest in the world and its sole ingredient is Bhut Jolokia peppers. In fact, it’s very simple: one bottle of Volcanic Dust is simply finely ground ghost peppers -- that’s all it takes to torture your tastebuds for a week.
Volcanic Dust Chili Powder is the hottest in the world and its sole ingredient is Bhut Jolokia peppers. In fact, it’s very simple: one bottle of Volcanic Dust is simply finely ground ghost peppers -- that’s all it takes to torture your tastebuds for a week.
Trend Themes
1. Extreme Heat Trend - The popularity of Torturous Chili Powder highlights the growing trend of consumers seeking the hottest and spiciest food experiences.
2. Gourmet Spice Trend - The unique flavor profile of Bhut Jolokia peppers in Volcanic Dust Chili Powder taps into the trend of gourmet spices, appealing to food enthusiasts looking for exotic and intense flavors.
3. Painful Eating Challenge Trend - The intense heat and reputation of Torturous Chili Powder fuels the rising trend of painful food challenges, where individuals seek extreme eating experiences for entertainment and bragging rights.
Industry Implications
1. Spice and Seasoning Industry - The success of Volcanic Dust Chili Powder presents a disruptive innovation opportunity for spice and seasoning companies to create and market new products that cater to the growing demand for extreme heat and unique flavor experiences.
2. Sauce and Condiment Industry - The popularity of Torturous Chili Powder opens up new opportunities for sauce and condiment manufacturers to incorporate Bhut Jolokia peppers into their product lines, appealing to consumers who enjoy intense heat and spicy flavor in their meals.
3. Food Entertainment Industry - The trend of painful eating challenges, fueled by products like Torturous Chili Powder, creates an opportunity for the food entertainment industry to design and promote events or shows centered around extreme eating experiences.
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