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Classy Video Game Costumes

This BioShock Infinite Cosplay by Ormeli is Right Out of the Video Game

— March 26, 2013 — Tech
There’s a lot of gamers out there excited for the release of the new BioShock game, but I think it’s safe to say that few are as excited as the subject of this impressive BioShock Infinite cosplay.

DeviantArt user Ormeli (real name Anna Moleva) took part in an incredibly impressive BioShock Infinite cosplay photo shoot with a costume right out of the video game. Moleva is decked out in the same garb as the Elizabeth character from the game. In the video game, Elizabeth is an incredibly powerful psychic who teams up with the player for mutual protection from their enemies.

While being incredibly powerful, Elizabeth is also an intelligent and sensitive spirit; all qualities that are captured nicely in Moleva’s BioShock Infinite cosplay photos. BioShock maker Irrational Games was so impressed with her work that they offered her a job promoting the game’s release.
Trend Themes
1. Video Game Cosplay - The trend of fans creating and showcasing video game character costumes in real life presents opportunities for businesses to partner with these creators and potentially tap into a new market of consumers.
2. Gaming Influencers - As more video game cosplayers gain online followings, businesses could potentially collaborate with them or offer them endorsement deals in order to reach a wider audience of gamers.
3. Fan-made Marketing - The success of Ormeli's BioShock cosplay in promoting the game's release suggests that more video game companies may look to partner with and showcase fan-made marketing efforts in the future.
Industry Implications
1. Gaming - The video game industry could potentially leverage the trend of video game cosplay to expand its reach and connect with fans on a more personal level.
2. Fashion and Costuming - The popularity of video game cosplay presents an opportunity for fashion and costuming industries to create lines of similar costumes or partner with cosplayers to market their products.
3. Marketing and Advertising - As fan-made marketing efforts gain more attention, marketing and advertising industries may need to adapt their strategies to accommodate these new sources of promotion and brand awareness.
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