Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Jonathon Brown, Trend Hunter (INTERVIEW)

'Bizz' Brown Looks at Interactive Social Experiments

— March 23, 2013 — Marketing
Jonathon Brown, or 'Bizz' as he's known around the Trend Hunter office, is all about the interactive social experiments. When 'Bizz' isn't observing public behavior or setting Trend Hunting records during his internship, he's going to the gym. He lists one of his greatest accomplishments as having a poem published in the same book as his mother.

How do you define cool?

I define cool as something that is intrinsically authentic. As long as you're authentic, that's the main factor in cool. If you can come off as being genuine and being yourself, or in a product, just making sense and being true to the brand. That's cool to me.

What's your favorite trend and why?

My favorite trend is interactive social experiments. These people are unsuspectingly walking by a store front when they see a Coca-Cola vending machine. When they go inside this store, they're entering Christmas. Inside there's a band, snow and Santa. It's kind of interesting when you think of the concept of Christmas and entering into Christmas and being surrounded with everything Christmas.

What's your favorite thing about working at Trend Hunter?

My favorite thing about working at Trend Hunter is the atmosphere. The way that they encourage everyone to be themselves and have fun is definitely what makes Trend Hunter a great place to work.

What is your favorite accomplishment?

My favorite accomplishment is that I am published in an anthology of Canadian poets along with my mother. Both of us are published in the same book. That's not usually something that happens and I'm sure it won't happen again in my life.

What did you want to be when you were growing up?

When I was a kid I wanted to be two things. A firetruck or Michael Jackson.

What's your cool prediction for the future?

A trend I hope to see in the future is that you take all the cards you have, your Optimum card, your air miles card, every card you have and you load them onto one universal remote. They'll have these universal cards so that you're not fumbling around your wallet trying to find your Air Miles card, holding up the line at the grocery or liquor store.

Is there anything you'd like to add about Trend Hunter?

When you think of sitting down at a computer and writing all day, it can be a really mundane process. What happens when you come to Trend Hunter is that all the things that surround it, the social games and different things they create to keep you engaged and competitive make it a really fun place to go. When I get here at the end of my morning and I've already been up for two hours to get here, and I sit down at my computer at the end of my journey, I'm excited about what I'm going to go search for. The thing I also like is that at the end of the day I've seen, read about, and watched videos on a whole bunch of cool stuff that I probably wouldn't have gotten to see if I wasn't here at Trend Hunter, pushing the envelope of what I can find in the nooks and crannies of the Internet.
Trend Themes
1. Interactive Social Experiments - Disruptive innovation opportunity: Develop new and creative ways to engage with consumers through interactive social experiments, creating memorable and immersive brand experiences.
2. Universal Cards - Disruptive innovation opportunity: Streamline the consumer experience by creating a universal card that consolidates multiple loyalty and membership cards into one convenient platform.
3. Authenticity - Disruptive innovation opportunity: Emphasize the importance of authenticity in branding and marketing strategies, as consumers value genuine experiences and connections with brands.
Industry Implications
1. Marketing - Disruptive innovation opportunity: Utilize interactive social experiments to create unique and engaging marketing campaigns that capture consumers' attention and drive brand loyalty.
2. Retail - Disruptive innovation opportunity: Implement universal cards in retail settings to simplify and enhance the shopping experience, improving customer satisfaction and loyalty.
3. Publishing - Disruptive innovation opportunity: Publish anthologies and books that showcase unique collaborations and connections, sparking interest and creating new opportunities within the publishing industry.
2.3
Score
Popularity
Activity
Freshness