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Facebook Fandom Graphs

The NCAA Men's Basketball Map Draws Information from Social Media

— March 20, 2013 — Lifestyle
This NCAA Men's Basketball map has taken its information directly from Facebook. The graph amasses critical team-based data within the colorful imagery, placing it along the graph according to teams and regions.

This sporting-themed distribution was informed by 'Likes' amassed on a series of NCAA-associated Facebook pages. Geographical details were then gathered, matching the implicated Facebook members with specific areas. The final infographic reveals where it is that specific fans are located with references to the Midwest, South, East and West. Details on seeds, Duke and the ACC is also provided amid other critical facts, making the layout an excellent reference point for those who are intently following the NCAA Men's Basketball Tournament this season.
Trend Themes
1. Social Media Data Visualization - Using social media data to create visual representations of fan bases and their geographical locations.
2. Sports Fan Engagement - Incorporating interactive and data-driven content to enhance the fan experience and deepen their connection with sports teams.
3. Location-based Marketing - Leveraging geographic data to target and engage specific fan bases with relevant marketing campaigns.
Industry Implications
1. Sports and Entertainment - Utilizing social media data and visualizations to better understand fan demographics and tailor marketing strategies.
2. Data Analytics and Visualization - Developing tools and platforms to collect, analyze, and present data from social media platforms for various industries.
3. Digital Marketing and Advertising - Using location-based marketing techniques to deliver personalized and targeted advertisements to specific fan bases.
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