J. Viewz is Taking an Organic Approach to Making Music
Brandon Bastaldo — March 19, 2013 — Tech
References: theatlantic
While some DJs spend decades collecting and updating their equipment, artist and producer J. Viewz's food-inspired music sees this composer instead heading to the grocery store to get his tools necessary for his trade.
In this video viewers follow Viewz as he heads to a grocery store to pick up a few kiwis, grapes, bananas and eggplants, and it's obvious that this isn't the run-of-the-mill exhibition.
Using a custom built soundboard, Viewz wires electricity to his chopped fruits and vegetables. His interactions with his vegetable instruments are then relayed and transformed into keyboard signals that he later turns into media signals.
All in all, this isn't a very complicated process, but the ease of comfort that Viewz can play with as a result is quite astounding. Saying that he's "never worked with a drum pad that was more comfortable and ergonomic than an eggplant," Viewz is paving the way for more food-inspired music mayhem.
In this video viewers follow Viewz as he heads to a grocery store to pick up a few kiwis, grapes, bananas and eggplants, and it's obvious that this isn't the run-of-the-mill exhibition.
Using a custom built soundboard, Viewz wires electricity to his chopped fruits and vegetables. His interactions with his vegetable instruments are then relayed and transformed into keyboard signals that he later turns into media signals.
All in all, this isn't a very complicated process, but the ease of comfort that Viewz can play with as a result is quite astounding. Saying that he's "never worked with a drum pad that was more comfortable and ergonomic than an eggplant," Viewz is paving the way for more food-inspired music mayhem.
Trend Themes
1. Food-inspired Music - The trend of creating music using unconventional instruments such as fruits and vegetables.
2. Custom Soundboards - The trend of building and using customized soundboards to create unique music experiences.
3. Organic Creativity - The trend of incorporating natural and organic elements into the creative process of making music.
Industry Implications
1. Music Production - There is an opportunity for music producers to incorporate unconventional instruments and custom soundboards to create new and unique music experiences.
2. Food and Beverage - The food and beverage industry could explore partnerships with musicians and music producers to develop innovative music events and products that incorporate food and drink elements.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate food-inspired music into their campaigns to create engaging and unique content that resonates with audiences.
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