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Understated Rapper Makeovers

The Elle US Nicki Minaj Feature Shows a New Side of the Starlet

— March 16, 2013 — Pop Culture
Though the female rapper is known for her fierce personality talent and looks, the Elle US Nicki Minaj feature shows a new side to her appeal.

Styled by legendary editor Joe Zee, Nicki Minaj shows off her natural beauty with minimal makeup and sleek blonde locks. "I'm so, so attached to my pink lipstick, it’s hard. I feel that it’s become a part of me…It was scary! So this photo shoot was a real accomplishment in my eyes," says the starlet of her understated look.

Thomas Whiteside captures this more down-to-earth look with the precision of a seasoned photographer. The Elle US Nicki Minaj feature is sure to get fans talking of the artist's evolving style aesthetic as she exposes her multifaceted persona.
Trend Themes
1. Understated Rapper Makeovers - The trend of female rappers presenting themselves in a more natural and understated way creates opportunities for beauty brands to focus on producing minimalist, clean beauty products that cater to the need for less bold makeup looks.
2. Natural Beauty Revolution - The promotion of natural beauty and minimal makeup is causing a shift in the beauty industry towards clean and organic products that celebrate individuality over conformity.
3. Celebrity Authenticity - The growing trend of celebrities showcasing their natural selves without heavy makeup is creating an opportunity for beauty companies to market themselves as supportive of individualism and authenticity.
Industry Implications
1. Beauty - The beauty industry has the opportunity to emphasize the promotion of clean, minimalist beauty products that cater to the trend of natural, understated looks.
2. Fashion - Fashion industry has the opportunity to create versatile and understated fashion styles that complement minimalistic and natural beauty.
3. Photography - The trend towards natural beauty and understated looks presents opportunities for photographers to showcase a more authentic, natural, and unfiltered side of celebrities.
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