This Banana Ad by PA Publicidade Showcases the Secure Packaging of Food
Tana Makmanee — March 4, 2013 — Marketing
References: paodeacucar.br & bestadsontv
These bubble-wrapped fruit ads by PA Publicidade is a clever way to market its client, which is a food delivery company that prides itself on offering fresh and well-kept items to its customers.
This advertisement showcases a sole banana covered in traditional packaging material, set in front of a completely yellow background to accentuate the bold color of this fruit. What makes this ad so creative is its ability to display the purpose of the company with just one simple image. What better way to promote a company that prides itself on delivering food in good condition, than by showcasing a piece of easily bruised fruit, which is securely packaged in bubble wrap?
The simple yet striking visual imagery that this advertisement displays is a great way to catch people's attention, and encourages them to associate secure packaging and delivery with how the company works.
This advertisement showcases a sole banana covered in traditional packaging material, set in front of a completely yellow background to accentuate the bold color of this fruit. What makes this ad so creative is its ability to display the purpose of the company with just one simple image. What better way to promote a company that prides itself on delivering food in good condition, than by showcasing a piece of easily bruised fruit, which is securely packaged in bubble wrap?
The simple yet striking visual imagery that this advertisement displays is a great way to catch people's attention, and encourages them to associate secure packaging and delivery with how the company works.
Trend Themes
1. Secure Packaging Trend - The use of unique and creative packaging materials is an increasingly popular trend among companies.
2. Visual Marketing Trend - Visual imagery and simple ads that display a clear message are on the rise as companies try to capture people's attention.
3. Fresh Food Trend - The trend of delivering fresh, well-kept food is becoming more popular as people look for healthier options.
Industry Implications
1. Food Delivery Industry - There is an opportunity for food delivery companies to differentiate themselves through creative and secure packaging, which can increase consumer confidence.
2. Marketing and Advertising Industry - There is an opportunity for companies to embrace visual marketing and simple yet striking ad campaigns to appeal to customers.
3. Agriculture Industry - There is an opportunity for the agriculture industry to partner with food delivery companies to ensure the delivery of fresh and well-kept produce through secure packaging.
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