This Commercial for Fujifilm Cameras Features a Stable-Headed Chicken
Jonathon Brown — February 24, 2013 — Tech
References: fujifilm & adsoftheworld
Nothing but a man in a white coat and an albino chicken star in this commercial for Fujifilm cameras.
The ad is specifically pitching the steady head of the Fujifilm X-S1. Without the caption at the end of the commercial, most viewers wouldn't know what this ad is for because it is so metaphorical. A chicken is held in two hands and moved slowly from side to side and around in circles. The camera focuses on the chicken's still head for the entire commercial. In the end, it is revealed Fujifilm is comparing the chicken's steady head to that of its X-S1 camera.
If you watch this commercial the whole way through it makes sense. However, the danger with back end messaging in commercials is that audiences will click or look away before it is over and never know what it's about.
The ad is specifically pitching the steady head of the Fujifilm X-S1. Without the caption at the end of the commercial, most viewers wouldn't know what this ad is for because it is so metaphorical. A chicken is held in two hands and moved slowly from side to side and around in circles. The camera focuses on the chicken's still head for the entire commercial. In the end, it is revealed Fujifilm is comparing the chicken's steady head to that of its X-S1 camera.
If you watch this commercial the whole way through it makes sense. However, the danger with back end messaging in commercials is that audiences will click or look away before it is over and never know what it's about.
Trend Themes
1. Metaphorical Advertising - Businesses can create memorable and impactful ads by utilizing metaphorical imagery to convey their message to consumers.
2. Micro-niche Marketing - Companies can find success in targeting a specific, niche audience with their advertising campaigns, such as those interested in stable-headed cameras.
3. Humorous Advertising - By using humor, businesses can engage with their audience on a more personal level and create a lasting impression with potential customers.
Industry Implications
1. Camera - The camera industry can benefit from developing creative and memorable advertisements that appeal to their target audience, such as those interested in steady-headed cameras.
2. Advertising - The advertising industry can capitalize on the use of metaphorical imagery and humor in their campaigns to create a more engaging and memorable experience for consumers.
3. Poultry - Although not an industry traditionally associated with advertising, poultry farmers and businesses can identify unique and creative ways to advertise their products and services to stand out in a competitive market.
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