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Beer-Minded Irish Hats

This St. Patrick's Day Hat Will Keep the Booze on Your Mind All Day & Night

— February 19, 2013 — Lifestyle
You'll always look like beer is the only thing on your mind wearing this St. Patrick's Day hat. There aren't too many holidays that are inherently synonymous with drinking, but St. Patrick's Day is one that always puts an emphasis on beer.

The holiday originates in Ireland, where dropping in for a pint at your local pub is about as normal an after work activity as making dinner. Ireland is known to have more shades of green in its country hills than any other nation on earth, so when the two of these cultural staples (drinking and green) come together, you get green beer. Of course, green beer is really just regular beer mixed with green food coloring, but it is fun nonetheless.

This novelty hat is made specifically for the holiday and would be a lot of fun to wear to a local pub on the day of St. Patrick.
Trend Themes
1. Green Beer Craze - The trend towards green beer on St. Patrick's Day presents disruptive innovation opportunities for beverage companies to develop new, unique, and sustainable ways to color their beer.
2. Holiday-themed Novelty Products - The trend towards holiday-themed novelty products like the St. Patrick's Day beer hat presents disruptive innovation opportunities for retail companies to create new products for various holidays and events.
3. Bar Accessories for Special Occasions - The trend towards holiday-specific bar accessories like the St. Patrick's Day beer hat presents disruptive innovation opportunities for companies to develop unique and functional accessories that elevate bar-going experiences on special occasions.
Industry Implications
1. Beverage - The beverage industry, particularly beer manufacturers, can leverage the green beer craze on St. Patrick's Day to launch new products, such as naturally-colored green beer, that meet consumer demand and align with sustainable practices.
2. Retail - The retail industry can capitalize on the trend towards holiday-themed novelty products like the St. Patrick's Day beer hat, by designing and developing new and fun products that cater to consumer interests during various holidays and events.
3. Bar Supplies - The bar supplies industry can develop innovative and festive products like the St. Patrick's Day beer hat that offer bar-goers unique experiences during special occasions, ultimately driving sales and customer loyalty.
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