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Kid Commanding Baller Commercials

Chris Bosh is Hilarious in This Foot Locker Kids Commercial

— February 9, 2013 — Lifestyle
Chris Bosh flexes his parenting skills in the new Foot Locker Kids commercial, which also features Ray Allen.

In promotion of its kid-focused department, Foot Locker tapped these two NBA stars and a cast of hilarious kids. This proves an interesting role for the relatively young Chris Bosh. He interacts with all the kids in a fluid and Bill Cosby-esque manner and comes off very entertaining.

The premise essentially has Bosh returning from a trip to Foot Locker Kids with his young child and a group of older kids. Ray Allen asks who they all are and Bosh introduces each of them by the hilarious nicknames they'd chosen for themselves. Bosh plays along as Allen looks on in confusion. The pinnacle of the humour is when one kid climbs up and starts taping Ray Allen's head and asks, "Can I change my name to Ray Allen?"
Trend Themes
1. Kid-focused Advertising - Opportunity for brands to create entertaining and relatable commercials featuring kids to attract younger audiences.
2. Celebrity-endorsed Marketing - Utilizing famous athletes or celebrities in advertisements to bring attention and credibility to the brand.
3. Humorous Parenting Role Models - Creating comedic commercials with parenting figures to appeal to parents and demonstrate a lighthearted approach to parenting.
Industry Implications
1. Sporting Goods Retail - Sporting goods retailers can leverage kid-focused advertising to promote their products and attract young athletes and their parents.
2. Children's Apparel - Children's apparel brands can collaborate with celebrities to create fun and engaging commercials that resonate with both kids and parents.
3. Advertising Agencies - Advertising agencies specialized in creating humorous and relatable content can capitalize on the demand for commercials featuring celebrity parenting figures.
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