Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Feel Good Football Pranks

This Tostitos Chips Commercial Surprises Military Veterans

— February 8, 2013 — Lifestyle
Tostitos chips is at the center of this massive scale prank played on military veterans in the United States. 28 military veterans were under the impression they were playing a friendly touch football game for charity purposes and thousands of fans were under the impression they were attending a charity concert to benefit military veterans. However, Tostitos orchestrated a massive scale prank by having the veterans play their game in the stadium at Cerritos Community College and filling it with fans.

The veterans were surprised once they walked into the dressing room and saw brand new jerseys waiting for them. Then two ex-NFL quarterbacks walked in and greeted them.

A similar concept was done by Budweiser a few years ago involving a men's recreational league game.
Trend Themes
1. Charity Prank Campaigns - The success of the Tostitos prank campaign highlights an emerging trend of using pranks for charitable purposes, creating opportunities for brands to engage with consumers in a playful yet meaningful way.
2. Surprise Experiences - The surprise element in the Tostitos prank campaign reflects a growing trend of creating unexpected and memorable experiences for consumers, presenting opportunities for brands to make a lasting impression on their target audience.
3. Authentic Engagement - The positive response to the Tostitos prank campaign showcases a trend where consumers value authentic and emotionally-driven brand engagements, opening doors for companies to create genuine connections with their audience.
Industry Implications
1. Food and Beverage - The Tostitos prank campaign demonstrates how food and beverage brands can leverage surprise and heartwarming experiences to connect with consumers on a deeper level and build brand loyalty.
2. Event Management - The success of the Tostitos prank campaign presents opportunities for event management companies to organize unique surprise events that leave a lasting impact on participants and attendees.
3. Charity and Non-profit - The Tostitos prank campaign showcases the potential for charity and non-profit organizations to collaborate with brands on innovative fundraising initiatives that blend entertainment and philanthropy for maximum impact.
1.4
Score
Popularity
Activity
Freshness