Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Erin Fox, Trend Hunter (INTERVIEW)

Fox Uncovers How These Men's Fashion Films are Retro Chic

— February 18, 2013 — Pop Culture
One way former Editorial Intern Erin Fox uncovers trends like her favorite Gucci men's fashion films is by scouring all of the best fashion blogs. Other then having a penchant for fashion, she also gives viewers a glimpse inside her world. Though her childhood aspirations to be a Much Music VJ never panned out, she still continues to lead her life to the fullest, which includes moving to Switzerland for a year.

How do you define cool?

I define cool as this gut feeling you have inside. Say you are walking down the street and you see someone wearing these really cool rain boots. It's that gut feeling you have, I think that's what defines cool and not so much what everyone else has.

What is your favorite trend and why?

My favorite trend is men's fashion films. Essentially this is the Prada men's Fall 2012 collection. There's this model here who is stranded on this island wearing the men's collection. He doesn't know what to do and is all alone. The last tag says "A wise man will make more opportunities then he finds." I like the video because it really resembles a french new wave film and I love that dark, deep destruction that they are going through that Prada is trying to connect to the consumers.

What is your secret to uncovering the best trends?

My secret to uncovering the best trends is basically keeping up to date with what's current. Following blogs since they are huge right now, especially in fashion. I keep up with Man Repeller, the Blondsalad, all those girls and follow who their following. It's just a chain.

What is your favorite part about working at Trend Hunter?

My favorite thing about working at Trend Hunter is definitely the family vibe. My first day working here I felt like I knew these people for years. That's definitely my favorite part. I also love being on the Internet all day and learning what's current and what's new because it changes all the time. Every day there is something new to talk about.

How do you reset to be creative?

The way I do that is I listen to country music and i'll sing along. So i'll be the one sitting at my desk bobbing along, mouthing country music and being told to stop.

What's your biggest accomplishment?

My biggest accomplishment is definitely graduating high school. In that respect, I went to Neufchatel Junior College so I had to go to Switzerland for a year. Basically I packed up my life in Oakville and just went abroad and met a whole bunch of new people. I think that is a really big accomplishment, just to leave what you know and do something new.

What did you want to be when you were little?

When I was little I remember specifically in my grade eight yearbook I wanted to be a Much Music VJ. I was obsessed with Much Music. But it doesn't look like that's going to happen anymore.

What advice would you give to the business world?

My advice to the business world would definitely be to hop on the social media train. That is the first thing I learnt here at Trend Hunter. If you don't use Facebook, Twitter, or Google+, your business isn't going anywhere. That is definitely what I recommend, to hop on that.

Anything you'd like to add about Trend Hunter?

I love Trend Hunter! No, but really, everyone needs to come work here. Everyone!
Trend Themes
1. Men's Fashion Films - Opportunity for brands to create innovative fashion films to showcase their collections in a unique and engaging way.
2. Fashion Blogs - Opportunity for brands to collaborate with influential fashion bloggers to reach their target audience and stay current with fashion trends.
3. Social Media - Opportunity for businesses to leverage social media platforms like Facebook, Twitter, and Google+ to enhance their online presence and reach a wider audience.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry, particularly in creating immersive fashion films and collaborating with fashion bloggers.
2. Marketing and Advertising - Disruptive innovation opportunities in the marketing and advertising industry, particularly in utilizing social media platforms for effective brand promotion and customer engagement.
3. Entertainment - Disruptive innovation opportunities in the entertainment industry, particularly in the production of high-quality fashion films and leveraging social media for content distribution and audience engagement.
5.8
Score
Popularity
Activity
Freshness