The Vertigo LCD Watch Eschews Numbers and Hands in Favor of Spirals
Michael Hines — February 4, 2013 — Fashion
References: insideshirt.hu & tuvie
The Vertigo LCD watch is a conceptual timekeeper designed for Tokyoflash. For those who don't know, Tokyoflash is a Japanese company that specializes in deceptively difficult to read watches. This particular concept was designed by Scheffer Laszlo. In true Tokyoflash fashion the watch's face features no numbers, instead using spirals to tell the time.
At first glance it appears almost impossible to tell time using the Vertigo LCD watch. However, the watch is really easy to read once you've cracked its code. Hours are indicated by the large rings on the outer rim of the face. The minutes are the medium-sized rings and minutes one through five are the smaller rings in the face's center. The Vertigo LCD watch is just a concept, but Tokyoflash is known for turning fan concepts into reality. Fans of funky watches might want to keep an eye on Scheffer's concept.
At first glance it appears almost impossible to tell time using the Vertigo LCD watch. However, the watch is really easy to read once you've cracked its code. Hours are indicated by the large rings on the outer rim of the face. The minutes are the medium-sized rings and minutes one through five are the smaller rings in the face's center. The Vertigo LCD watch is just a concept, but Tokyoflash is known for turning fan concepts into reality. Fans of funky watches might want to keep an eye on Scheffer's concept.
Trend Themes
1. Deceptively Difficult Watches - Opportunity for creating watches with unconventional time-telling methods that challenge users.
2. Spiral-based Timekeeping - Opportunity to design timepieces that use spirals as a visual representation of time.
3. Concept-to-reality Watch Designs - Opportunity for companies to collaborate with fans and turn their watch concepts into actual products.
Industry Implications
1. Fashion Accessories - Opportunity for fashion accessory companies to create unique and innovative watches with unconventional time-telling methods.
2. Technology - Opportunity for technological advancements in designing watches that use visual representations like spirals to display time.
3. Crowdsourced Product Development - Opportunity for companies to engage with their fanbase and turn their concepts into real products through collaborative efforts.
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