Mama Earth Organics Lets You Choose Weekly or Bi-Weekly Produce Baskets
Tiana Reid — January 28, 2013 — Social Good
Founded by Heather and Alex Billingsley in 2007, Mama Earth Organics is a company based in Toronto, Canada that delivers weekly or bi-weekly bins of various certified organic produce to your home. The idea is that you choose what type of basket that best fits you and the people in your home. Delivery is free.
This is part of a growing industry that attempts to make local and organic food more available and accessible, especially in urban areas such as the Greater Toronto Area. The Mama Earth Organics website also offers a blog, recipes with Ontario-grown produce, natural remedies for illnesses and links to the farmers that they work closely with.
Contact Information
Mama Earth Organics website
Mama Earth on Facebook
Mama Earth on Twitter
This is part of a growing industry that attempts to make local and organic food more available and accessible, especially in urban areas such as the Greater Toronto Area. The Mama Earth Organics website also offers a blog, recipes with Ontario-grown produce, natural remedies for illnesses and links to the farmers that they work closely with.
Contact Information
Mama Earth Organics website
Mama Earth on Facebook
Mama Earth on Twitter
Trend Themes
1. Growing Industry of Local Food Deliveries - Disruptive innovation opportunity: Creating a platform that connects local farmers directly with consumers for easy access to fresh and organic produce.
2. Increasing Demand for Organic and Locally Sourced Food - Disruptive innovation opportunity: Developing a mobile app that allows consumers to easily locate and purchase organic and locally sourced food products from nearby vendors.
3. Integration of Online Platforms and Sustainable Farming Practices - Disruptive innovation opportunity: Creating a virtual farmers' market that connects sustainable farmers with consumers and offers convenient online shopping for organic products.
Industry Implications
1. Food Delivery Services - Disruptive innovation opportunity: Developing a subscription-based meal kit service that sources ingredients directly from local organic farms to provide fresher and more sustainable meal options.
2. E-commerce - Disruptive innovation opportunity: Building an e-commerce platform specifically for locally sourced and organic products, providing consumers with a one-stop-shop for all their organic food needs.
3. Sustainable Agriculture - Disruptive innovation opportunity: Designing and implementing smart farming technologies that optimize crop production and reduce environmental impact, enabling sustainable farming practices to meet the growing demand for organic produce.
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