The Glenbow Museum Schmancy Campaign Promotes a Raucous Night
Meghan Young — January 17, 2013 — Marketing
References: wax & ibelieveinadv
The Glenbow Museum Schmancy campaign promotes a party for eccentrics and artists with a raw sense of humor and no concern for crossing lines. The hilarious illustrations depict what could very well be common conversations that take place during the event. In one case a man asks, "Is it too soon to hit on the widower?" while another man explains to a dog, "You didn't tell me you were going to wear a pink fedora."
Conceived and executed by WAX, an ad agency based in Calgary, Canada, the Glenbow Museum Schmancy campaign essentially depicts "a raucous night of arts and culture." Creative directed by Trent Burton and Sebastian Wilcox, the print ads were both art directed and illustrated by Hans Thiessen.
Conceived and executed by WAX, an ad agency based in Calgary, Canada, the Glenbow Museum Schmancy campaign essentially depicts "a raucous night of arts and culture." Creative directed by Trent Burton and Sebastian Wilcox, the print ads were both art directed and illustrated by Hans Thiessen.
Trend Themes
1. Eccentric Party Culture - Opportunity for businesses to create unique and outrageous party experiences that cater to eccentrics and artists.
2. Raw Humor Advertising - Opportunity for ad agencies to use raw and edgy humor in their campaigns to generate attention and engagement.
3. Interactive Event Conversations - Opportunity to design events where attendees can engage in unique and interactive conversations that add to the overall experience.
Industry Implications
1. Event Planning - Disruptive innovation opportunity: Developing event concepts that embrace eccentricity and provide a platform for artists to showcase their work.
2. Advertising & Marketing - Disruptive innovation opportunity: Creating advertising campaigns that push boundaries and use raw humor to effectively capture audience attention and create a lasting impact.
3. Art & Culture - Disruptive innovation opportunity: Incorporating interactive elements into art and cultural events to encourage unique conversations and enhance overall visitor experience.
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