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Modern Highlander Menswear

The Moschino Fall/Winter 2013 Collection is Tartan-Obsessed

— January 16, 2013 — Fashion
The Moschino Fall/Winter 2013 collection takes on a highland style inspiration. Featuring an array of tartan textiles and sleek silhouettes, this modern menswear line is a fresh and youthful take on the Scottish heritage.

From forest greens to deep crimson hues, this sophisticated collection is designed with the distinguished gentleman in mind. Models took to the runway stage, sporting impeccably tailored coats, clean cut suiting and eye-catching accent pieces that left the audience in awe. From formalwear to outerwear, this runway show exuded an effortless air of elegance and quality craftsmanship.

Staying true to the label's bold visual aesthetic, the Moschino Fall/Winter 2013 collection embraces tartan textiles. Inspired by the Scottish highlander, this retro-infused runway presentation combines a vintage style sensibility along with modern design details.
Trend Themes
1. Tartan Textiles in Menswear - Opportunity to create more modern and youthful takes on traditional Scottish styles through the use of tartan textiles.
2. Vintage Style Sensibility - Incorporate retro-infused design elements to create a unique and memorable brand identity.
3. Quality Craftsmanship in Menswear - Emphasize the attention to detail and superior quality of materials in menswear.
Industry Implications
1. Fashion - Incorporating Scottish heritage and tartan textiles into modern menswear provides opportunity for fashion brands to revitalize a classic style.
2. Luxury Goods - Emphasizing superior quality craftsmanship and attention to detail creates opportunities for luxury brands to differentiate themselves in the marketplace.
3. Textiles - The use of tartan in menswear creates potential for textile companies to provide unique and high-quality textiles to fashion brands.
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