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Rockstar Cowboy Runways

The John Varvatos Fall/Winter 2013 Collection is Edgy and Western-Ready

— January 14, 2013 — Pop Culture
The John Varvatos Fall/Winter 2013 menswear collection marries western style inspirations with the American designer's signature rock-and-roll aesthetic. Fusing deconstructed silhouettes with classically tailored outerwear and cowboy headwear accessories, this edgy collection epitomizes an effortlessly cool air.

From luxe leathers to rich wools and brocade-inspired prints, the John Varvatos Fall/Winter 2013 menswear collection is designed for the rocker at heart. A touch gothic, this sophisticated runway show features western undertones that reference the style aesthetic of the classic American outlaw. With a mostly dark palette, the collection fuses black tones along with deep crimsons, royal purples and sophisticated navy blues.

Showcasing a sea of rich texture, this classically chic collection redefines rockstar styling making it less campy but instead more dapper and debonair.
Trend Themes
1. Western-inspired Menswear - Expanding on the popularity of John Varvatos' Fall/Winter 2013 collection, there is an opportunity to create a line of western-inspired menswear that combines rugged style with a modern twist.
2. Deconstructed Silhouettes - The success of the John Varvatos Fall/Winter 2013 collection highlights the potential for deconstructed silhouettes to disrupt the menswear industry, transforming traditional tailoring with a unique and edgy aesthetic.
3. Rocker Fashion with Gothic Undertones - The John Varvatos Fall/Winter 2013 collection presents a new opportunity in the fashion industry to incorporate gothic undertones into rocker-inspired fashion, appealing to those who seek a dark, sophisticated style.
Industry Implications
1. Menswear - The success of the John Varvatos Fall/Winter 2013 collection emphasizes the potential for innovation within the menswear industry, particularly in creating collections that combine western and rocker aesthetics.
2. Fashion Accessories - Expanding on the cowboy headwear accessories featured in the John Varvatos Fall/Winter 2013 collection, there is an opportunity to disrupt the fashion accessories industry by designing unique and stylish headwear for men.
3. Textile Manufacturing - The use of luxe leathers, rich wools, and brocade-inspired prints in the John Varvatos Fall/Winter 2013 collection highlights the disruptive potential in the textile manufacturing industry to create innovative fabrics and materials for high-end menswear.
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