Time-Peace Offers Over 700 Customized Watches
Jonathon Brown — January 6, 2013 — Fashion
An IndieGoGo start up called Time-Peace offers customized watches and boasts over 700 different combinations of face, casing and band options.
The company calls the watches InfiniTPeace and makes them so all of the pieces are interchangeable. This means that if you order your watch and six months from now don’t like the look of the face anymore, you can order a new face and replace it yourself.
From a customer’s perspective this is an attractive feature to keep your accessory looking fresh. From a business perspective this is an attractive feature because it keeps customers buying items from Time-Peace as they decide to update their customized watches. Now you don’t have to worry about seeing anyone wearing the same watch.
The company calls the watches InfiniTPeace and makes them so all of the pieces are interchangeable. This means that if you order your watch and six months from now don’t like the look of the face anymore, you can order a new face and replace it yourself.
From a customer’s perspective this is an attractive feature to keep your accessory looking fresh. From a business perspective this is an attractive feature because it keeps customers buying items from Time-Peace as they decide to update their customized watches. Now you don’t have to worry about seeing anyone wearing the same watch.
Trend Themes
1. Customized Watches - The trend of customized watches offers an opportunity for businesses to provide a unique personalization experience to their customers.
2. Interchangeable Watch Parts - The trend of interchangeable watch parts creates an opportunity for businesses to sell replacement parts and keep customers engaged with their product.
3. Self-service Watch Maintenance - The trend of self-service watch maintenance provides an opportunity for businesses to create resources and guides to help customers maintain their own watches, reducing customer service costs.
Industry Implications
1. Fashion - The fashion industry can capitalize on this trend by integrating customizable and interchangeable watch components into their product lineup to cater to their audience's desire for unique accessories.
2. Retail - The retail industry can benefit from offering customizable and interchangeable watches to attract customers with a desire for personalized and in-demand products.
3. E-commerce - The e-commerce industry can look into creating online platforms where customers can design and customize their unique watches, which can result in a surge in business growth.
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