Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Clock-Collecting Travel Ads

This Switzerland Tourism Ad Contains No Dialogue, but a Clear Message

— January 3, 2013 — World
Time means nothing in this Switzerland tourism ad. In a well orchestrated, dialogue-free advertisement promoting travel to Switzerland this winter, the camera follows two elderly men as they travel around the country removing clocks from various places. What makes this Switzerland tourism ad work so well internationally is it doesn't rely on language to convey its message.

As the men travel to the ends of the country, they climb high ladders and remove ticking hands from church clocks. They go into people's homes and businesses and collect their clocks. After each visit they pile all the clocks into their buggies. The entire time a rooster is watching them go from place to place. After they've collected all the clocks, they put a sign in the snow that shows a line through a rooster (meaning no roosters to wake people up).

The ad ends with "We do everything for a relaxing winter holiday."
Trend Themes
1. Dialogue-free Advertising - Opportunity for businesses to communicate their message to a global audience without language barriers.
2. Timeless Marketing - Opportunity for businesses to create marketing campaigns that play with the concept of time to stand out from the competition.
3. Nostalgia Marketing - Opportunity for businesses to use nostalgia as a way to connect with their target audience and evoke positive emotions that can lead to higher engagement and sales.
Industry Implications
1. Tourism - Opportunity for tourism companies to create ads that focus on experiences rather than language to appeal to a wider international audience.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to use storytelling and creative concepts to reach audiences without relying on language.
3. Interior Design - Opportunity for interior design companies to use clockless decor as a design trend that can be marketed as a way to create more relaxing atmospheres in homes and businesses.
3.5
Score
Popularity
Activity
Freshness