McLaren Releases Exclusive Luggage & Sports Car Accessories
Jonathon Brown — December 29, 2012 — Autos
McLaren is no longer satisfied with selling high end sports cars anymore and has expanded to offer exclusive luggage and sports car accessories.
These are the kind of products that demonstrate a brand's merchandising power. Imagine spending hundreds of thousands of dollars on a top shelf sports car and then turning around and dropping more money on matching gloves, suitcases and hats. If that doesn't demonstrate customer loyalty and brand power, then what does?
This collection of sports car accessories features a beautiful McLaren timepiece, all black luggage, a baseball hat, wallet and racing gloves.
For those of you who don't own a McLaren, these accessories may be your first step in that direction. However, don't get too enthusiastic before your time comes because there's nothing sillier than driving around in a beat up Buick wearing McLaren racing gloves.
These are the kind of products that demonstrate a brand's merchandising power. Imagine spending hundreds of thousands of dollars on a top shelf sports car and then turning around and dropping more money on matching gloves, suitcases and hats. If that doesn't demonstrate customer loyalty and brand power, then what does?
This collection of sports car accessories features a beautiful McLaren timepiece, all black luggage, a baseball hat, wallet and racing gloves.
For those of you who don't own a McLaren, these accessories may be your first step in that direction. However, don't get too enthusiastic before your time comes because there's nothing sillier than driving around in a beat up Buick wearing McLaren racing gloves.
Trend Themes
1. Luggage and Accessories Merchandising - Opportunity to expand merchandising offerings by creating exclusive and matching accessories for high-end luxury products like sports cars.
2. Branded Luxury Timepieces - Opportunity to collaborate with luxury watch brands to create exclusive timepieces that cater to the affluent sports car market.
3. Customer Loyalty and Brand Power - Opportunity to strengthen customer loyalty and brand image by offering exclusive accessories that complement high-end products.
Industry Implications
1. Luxury Automotive - Luxury car manufacturers can capitalize on accessory merchandising to enhance brand loyalty and generate additional revenue streams.
2. Fashion and Accessories - Fashion brands can collaborate with luxury car manufacturers to create exclusive accessories that appeal to affluent customers.
3. Luxury Timepieces - Luxury watch brands can partner with sports car manufacturers to create limited edition timepieces that cater to the high-end automotive market.
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