'A I R less' by 2-Times.com Captures Haute Couture Down Under
Conceptualizing the online sphere of luxury retail is often hard to do. With the successful launch of Net-A-Porter and The Outnet, 2-Times.com is an Australian luxury retailer known for infusing art installations and philosophical meaning with their products. With the release of the 'A I R less' lookbook, the online retailer maximizes its voice in the obscurity of the fashion world. Between modelling fashions from Maison Martin Margiela and Commes des Garcons, 2-Times.com showcases the high end ideology of modern gothic features.
The lookbook features a model strutting her way through a beautifully abandoned abyss in the middle of an Australian wasteland. The gothic approach to her look stands alone against the vibrant shades of her surroundings.
The lookbook features a model strutting her way through a beautifully abandoned abyss in the middle of an Australian wasteland. The gothic approach to her look stands alone against the vibrant shades of her surroundings.
Trend Themes
1. Luxury Retail Conceptualization - There is an opportunity for luxury retailers to infuse art installations and philosophical meaning to their products, as demonstrated by 2-Times.com.
2. High-end Gothic Fashion - The fusion of high-end fashion and gothic features presents an opportunity for designers and brands to create unique, statement-making looks.
3. Online Luxury Fashion - Luxury retailers can maximize their voice in the obscurity of the fashion world through visually stunning lookbooks and innovative digital marketing strategies.
Industry Implications
1. Luxury Retail - Luxury retailers can benefit from infusing art and philosophy into their digital presence, as demonstrated by 2-Times.com.
2. Fashion Design - Fashion designers have the opportunity to experiment with gothic elements in their high-end collections.
3. Digital Marketing - Digital marketing companies can help luxury retailers maximize their online presence by creating visually stunning lookbooks and innovative strategies.
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