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AIDS Awareness Santas

Artist Creates 500 Sandtas on the Beach to Educate People on Cultural Issues

— December 27, 2012 — Art & Design
Like a cross between Christmas and Easter Island, Indian artist Sudarsan Pattinaik creates 500 Sandtas in an attempt to be placed into the Limca Book of World Records.

Beating his previous record of 100 in 2009, Sudarsan Pattinaik and 30 of his students created 500 Sandtas to help raise awareness to things like AIDS, the environment and other issues affecting his country. Reminiscent of the protruding heads on Easter Island, the sand sculptures of Jolly Old St. Nick feature Santa Claus in his bright red suit. Each person imagines the mythical character differently and the artist doesn't fail to illustrate that in his artwork. Without taking route, Sudarsan Pattinaik depicts the chimney hopping sleigh rider with hundreds of different faces and beards.
Trend Themes
1. Cultural Awareness Art - Creating sand sculptures to raise awareness on cultural issues like AIDS.
2. Record-breaking Sand Sculptures - Setting new records by creating a large number of sand sculptures.
3. Personalized Artistic Interpretations - Illustrating the mythical character of Santa Claus with diverse facial features and beards.
Industry Implications
1. Art and Sculpture - Using sand sculptures as a medium to raise awareness and convey cultural messages.
2. Non-profit and Social Organizations - Collaborating with organizations focused on cultural issues and public awareness campaigns.
3. Event Management and Tourism - Organizing sand sculpture events to attract tourists and raise awareness on social issues.
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