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Top 100 Drinking Trends of 2012

From Creepy Alcohol Caskets to Fantasy Beer Packaging

— January 1, 2013 — Lifestyle
2012's drinking trends ranged from TV series-inspired beers to adorable and charming DIY recipes.

Many companies in the industry capitalized off of consumer interests and holidays, with product debuts like Game of Thrones beer and Christmas-themed liquor bottles hitting the shelves. Linking products like this to a great social phenomenon is a brilliant marketing move, and gained a ton of attention to the brands that took part in this strategy.

Showing the popularity of blogs in general, this year showed a great amount of tutorials and recipes that allow readers to create innovative, charming and unique at-home boozy creations.

The drinking industry is constantly changing, but it's great to see more creativity coming from brands in terms of marketing, packaging and recipes. To learn more about upcoming trends, check out Trend Hunter's Drinking Trend Report.
6.6
Score
Popularity
Activity
Freshness
99
Personal Victory Bands
Personal Victory Bands
The Red Stripe Reggae Orchestra Makes the Day Better
<
98
Competitive Drinking Ads
Competitive Drinking Ads
The Gallop Spirt of Sport Campaign is Athletically Alcoholic
<
97
DIY Root Beer
DIY Root Beer
The Mr. RootBeer Kit Serves Pop Lovers All Over the Globe
<
96
Beer Battle Graphs
Beer Battle Graphs
The Go Ireland Guinness VS Beer Infographic is Informative
<
95
Perplexing Etching Branding
Perplexing Etching Branding
The De Vino Wine Bottles Feature Some Peculiar Art
<
94
Secret Healthy Living Guides
Secret Healthy Living Guides
The 'Scenic Route to a Longer Life' Infographic Discusses Longevity
<
93
High-Speed Java Photography
High-Speed Java Photography
Jack Long's Coffee Drops Series Will Awaken Your Senses
<
92
Imbibing Advisory Guides
Imbibing Advisory Guides
This Duffy’s Drinking Infographic Will Make You Re-Think Your Next
<
91
Beer vs. Wine Infographics
Beer vs. Wine Infographics
'Pick Your Poison' Examines American Booze Appetites
<
90
Glass Athlete Ads
Glass Athlete Ads
The Sprim Sport Isotonic Juice Campaign Refills Players with Energy
<
89
Beaky Beverage Branding
Beaky Beverage Branding
Bizarre Wine Packaging Exudes an Enchanting Eccentricity
<
88
Liquid Cuff Ads
Liquid Cuff Ads
The Utah Department of Highway Safety Campaign Urges Sober Driving
<
87
Advantageous Ale Serving Guides
Advantageous Ale Serving Guides
The Case for Beer Infographic Reveals Little Known Facts
<
86
Comic-Inspired Cans
Comic-Inspired Cans
Beanblossom Hard Cider Packaging Entices with Epic Illustrations
<
85
Insulated Keg Coolers
Insulated Keg Coolers
The Neoprene KegSkin Keeps Beer Ice-Cold and
<
84
Cartoony Liquor Labels
Cartoony Liquor Labels
Generation Wine Packaging Wraps Products as Unique as People
<
83
Bifunctional Bottle Stoppers
Bifunctional Bottle Stoppers
The Vino Cork by Studio Macura Seals and Serves Your Drink
<
82
Interactive Inflatable Branding
Interactive Inflatable Branding
Heineken's 'Like for Balloon' Friend Finding Tactic Lifts Of
<
81
Facial Hair Containers
Facial Hair Containers
The 'Beard Coozie' Incorporates Drinking With Bristly Male Looks
<
80
Nostalgic Cafe Chalkboard Art
Nostalgic Cafe Chalkboard Art
Sara Jahn Adorns Espresso Royale Signs with '80s Cartoons
<
79
Alcohol-Induced Paintings
Alcohol-Induced Paintings
Elisabetta Rogai Uses Red Wine as Artistic Material
<
78
Lounging Liquid Steepers
Lounging Liquid Steepers
Enjoy Steaming Hot Beverages With Mister Tea Infuser Perched On Your Cup
<
77
Refined Beer Branding
Refined Beer Branding
Lion a Plume Packaging Creates a Sophisticated Image for the Everyday Brew
<
76
Revealing Zodiac Mugs
Revealing Zodiac Mugs
What Does Your Cup Say About You?
<
75
Face-Replaced Pop Ads
Face-Replaced Pop Ads
The Diet Coke by Jean Paul Gaultier Campaign is Mischievous and Playful
<
74
Giant Caffeinated Mosaics
Giant Caffeinated Mosaics
Awakening by Arkady Kim is Made Out of One Million Coffee Beans
<
73
Active Beer Bear Ads
Active Beer Bear Ads
The Lacplesis Dzyvs Discover Real Life Campaign is Adventurous and Surreal
<
72
One-Handed Bottle Openers
One-Handed Bottle Openers
The 'Kebo' Makes Popping Caps Easy
<
71
Galactic Elixir Vessels
Galactic Elixir Vessels
The Evian Star Wars Bottle Design is Out of This World
<
70
Vividly Vandalized Wine
Vividly Vandalized Wine
The Invivo Wines Graffiti Packaging is Edgy and Modern
<
69
Bunny-Shadow Alcohol Ads
Bunny-Shadow Alcohol Ads
The Hennessy 'What's Your Wild Rabbit' Campaign Urges Never Give Up
<
68
Shady Hitchhiker Ads
Shady Hitchhiker Ads
The Brandhouse Drive Dry Initiative Campaign Wonders Who's Driving Home
<
67
Sleeveless Coffee Cups
Sleeveless Coffee Cups
Salih Kucukaga Designs Beverage Holders that are Innately Heat Resistant
<
66
Shadow-Casting Teacups
Shadow-Casting Teacups
TAZZOMBRA's Saucer is its Oblong Silhouette
<
65
Cozy Beverage Cakes
Cozy Beverage Cakes
The Hot Chocolate Cupcake Offers a Welcome Reprieve From the Cold
<
64
Hip Hand-Etched Branding
Hip Hand-Etched Branding
San Francisco Coffee Co. Tins Have an Informal Flavor to Entice the Young
<
63
Optical Illusion Packaging
Optical Illusion Packaging
The Cafe Brasileiro Java Wrapper is Visually Arresting
<
62
Flawless Flowing Beer Devices
Flawless Flowing Beer Devices
Miller Lite's New Punch Top Can Perfects the Pour of Your Brew
<
61
Jolly Beverage Branding
Jolly Beverage Branding
Buddy Mulled Wine Packaging Commands Festive Conduct
<
60
Booze Market Infographics
Booze Market Infographics
The Alcohol Industry Graph Reveals Tipsy Figures
<
59
Astrological Alcoholic Drinks
Astrological Alcoholic Drinks
'Intoxicated Zodiac' by Gwen S. Kaiser is a Toast to Horoscopes
<
58
Interactive Bat Caves
Interactive Bat Caves
Pepsi Promotes The Dark Knight Rises With Mountain Dew Gotham City Campaign
<
57
Topple-Proof Suds
Topple-Proof Suds
Spill-Proof Beer by Hahn Puts an End to Wasted Alcohol
<
56
Flower Petal Teacups
Flower Petal Teacups
The Wavy Tea Set by Patricia Wong Celebrates the Source of its Contents
<
55
Macabre Coffee Sweeteners
Macabre Coffee Sweeteners
The Sugar Cube Skulls Make Afternoon Tea a Gothic Affair
<
54
Tattoo-Inspired Vodka Bottles
Tattoo-Inspired Vodka Bottles
The Absolut Mexico Bottle Design References Mayan Culture
<
53
Scandinavian Beer Koozies
Scandinavian Beer Koozies
The 'Skuuzie' Glove Keeps Hands Warm and Drinks Cold
<
52
Cat-Themed Restaurants
Cat-Themed Restaurants
The ‘Hello Kitty’ Sweety House Cafe is Adorably Designed
<
51
Comic Character Customized Cocktails
Comic Character Customized Cocktails
These Avengers-Inspired Mixed Drinks Pack A Punch
<
50
Laboratory Tea Leaf Flasks
Laboratory Tea Leaf Flasks
Tea Tube Packaging Suggests the Experimental Quality of New Flavors
<
49
Roughly Drawn Labels
Roughly Drawn Labels
Vins de Pedra Wine Packaging Expresses the Innate Art of the Beverage
<
48
Diet-Specific Booze Guides
Diet-Specific Booze Guides
The Barnivore Vegan Alcohol Directory Lists Animal-Free Alcohol
<
47
Personified Cork Branding
Personified Cork Branding
The Delhaize Wine Labels Are Adorned with Clever Stopper Manipulations
<
46
Alcoholic Showers
Alcoholic Showers
The ShaKoozie is a Shower Beer Koozie
<
45
Jarred Juice Lids
Jarred Juice Lids
The Cuppow Mason Jar Sippin' Lids are Country-Inspired
<
44
Alcoholic Frozen Treats
Alcoholic Frozen Treats
The SnoBar Cocktails are Liquored-Up Ice Cream and Popsicles
<
43
Spongey Stone Drink Mats
Spongey Stone Drink Mats
The Kalki'd Water Absorbent Concrete Coaster is a Natural Marvel
<
42
Udderly Adorable Dairy
Udderly Adorable Dairy
Milko Packaging is Inspired by the Body of its Bountiful Bovine Source
<
41
Fantasy Beer Packaging
Fantasy Beer Packaging
The 'satansbrand' Game of Thrones Alcohol Logos are Hilarious
<
40
Honest Augmented Reality Tags
Honest Augmented Reality Tags
Absolut Truths Take You to Another World
<
39
Board Game Beer Branding
Board Game Beer Branding
This Corona Board Game Concept Enhances Social Drinking
<
38
Stacked Ice Cube Carafes
Stacked Ice Cube Carafes
V2O Vodka Packaging Embodies the Essence of Refreshment
<
37
Winsome Wind-Up Mugs
Winsome Wind-Up Mugs
The 'Power for Brain' Cup Energizes Your Head with a Dose of Caffeine
<
36
Chic Reusable Packaging
Chic Reusable Packaging
Cristian Poddighe Designs Concept Containers You'll Want to Hold on To
<
35
Industrialized Drink Cartons
Industrialized Drink Cartons
Korn Packaging is a Modern Mixture of Wholesome and High-Class Styles
<
34
Faux Timber Tins
Faux Timber Tins
Caribou Tea Packaging Aims to Reference the Roots of Loose Leaf Suppliers
<
33
Caffeine Connoisseur Infographics
Caffeine Connoisseur Infographics
The Compendious Coffee Chart Teaches You How to Make Drinks
<
32
Sneaky Alcoholic Decoys
Sneaky Alcoholic Decoys
The Andes 'Beer Camouflage' Campaign is Hilarious
<
31
Baby Booze Bottles
Baby Booze Bottles
Utopia Rebrands Popular Liquor Bottles into Infant Products
<
30
Colorful Cloud Juice Branding
Colorful Cloud Juice Branding
Regina Puig Designs Whimsical Packaging for Nubes de Yogurt
<
29
Moisture-Collecting Carafes
Moisture-Collecting Carafes
The NJORD Portable Water Creator Forms a Drink From Humid Air
<
28
Poetic Pink Packaging
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
<
27
Creepy Alcohol Caskets
Creepy Alcohol Caskets
Daniel Brokstad 'Possession' Packaging Carries Deathly Intoxication
<
26
Nippled Liquor Containers
Nippled Liquor Containers
POPBottles by Anna Utopia Giordano is Shockingly Eye-Opening
<
25
Side Stemmed Glassware
Side Stemmed Glassware
The rEvolution Wine Glass is Sipped and Set Askew
<
24
90s Grunge Photoshoots
90s Grunge Photoshoots
The Fallen Magazine Spring 2012 Gotschalksen Editorial is Decade-Themed
<
23
Iconic Infusion Branding
Iconic Infusion Branding
Tea Bar Packaging Assumes a Punchy Identity to Complement its Flavors
<
22
Dessert-Inspired Drinking
Dessert-Inspired Drinking
These Strawberry Cheesecake Jello Shots are Delectable
<
21
Decadent Dessert Shooters
Decadent Dessert Shooters
These Ice Cream Cake Shots are Devilishly Delicious
<
20
Booze Bag Underwear
Booze Bag Underwear
The Freedom Flask Allows Users to Drink Alcohol Where Ever They Choose
<
19
Bicycle Beer Sadlebags
Bicycle Beer Sadlebags
The 6 Pack Bike Bag Allows Riders to Carry Multiple Drinks
<
18
Illustrated Infusion Sleeves
Illustrated Infusion Sleeves
Mood Garden Tea Packaging Blossoms with Thoughtful Details
<
17
Heat-Maintaining Mugs
Heat-Maintaining Mugs
The Burning Cup Keeps Your Coffee Hot With No Need to Microwave
<
16
Mood-Changing Cups
Mood-Changing Cups
The Morning Mug is an Expressive Piece
<
15
Flower Bed Brew Branding
Flower Bed Brew Branding
T Packaging by Maria Nestles Every Infusion into a Delicate Floret
<
14
Chronicle Cabernet Branding
Chronicle Cabernet Branding
BRND NWS Wine Packaging Celebrates the Year's Marketing Headlines
<
13
See-Through Beer Cans
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
<
12
Superheroic Shot Recipes
Superheroic Shot Recipes
Lily Mitchell Concocts Alcoholic Beverages Inspired by The Avengers
<
11
Drunken DIY Gummies
Drunken DIY Gummies
The Serious Eats Rummy Bears Will Get You Tastefully Tipsy
<
10
Beer Cup-Creating Tools
Beer Cup-Creating Tools
The Kinkajou Bottle Cutter Turns Any Empty Brew Into a New Mug or Vase
<
9
Fresh Fruity Branding
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
<
8
Gel Pill Drink Packaging
Gel Pill Drink Packaging
This Vitaminwater Capsule Design Reinforces Healthy Content
<
7
Bottle-Made Wine Tables
Bottle-Made Wine Tables
The Dvinus Collection Offers Heightened Experience at Low Eco-Impact
<
6
Cooler-Embedded Counters
Cooler-Embedded Counters
The Beer Gutter Picnic Table is a Summer Time Must-Have
<
5
Tap Water Packaging
Tap Water Packaging
Faucet Face Urges the Reuse of Bottles to Save the Earth and Aid the Thirsty
<
4
Nostalgic Lunch Bag Branding
Nostalgic Lunch Bag Branding
Bean House Packaging has a Freshly Parceled Parisian Appeal
<
3
Melting Illusionary Cups
Melting Illusionary Cups
The Treasure Mug is Designed to Look Like it is Sinking into Surfaces
<
2
Freezer Fruit Treats
Freezer Fruit Treats
These Frozen Greek Yogurt Covered Strawberries are Refreshing and Adorable
<
1
Glowing Galaxy Cocktails
Glowing Galaxy Cocktails
The ‘Aurora Jungle Juice’ Drink Recipe is Sure to Blow Your M
<