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Glass Balloon Animals

Jeff Koons Rooftop Exhibit at the Met

— April 22, 2008 — Art & Design
The Metropolitan Museum of Art is always full of beautiful art exhibits, but one of its most recent is actually ON the Met instead of inside.

Jeff Koons' sculptures are currently on display on the rooftop of the New York art museum, the world famous Manhattan skyline acting as its backdrop.

The installation includes extreme high gloss, stainless steel sculptures like the ones shown in the photo. Each of the Koons pieces on the Cantor Roof Garden is unique and worth taking a look at.

The metallic green poodle (the NY Times calls it "yellow"), for example, is a novel take on the birthday party balloon animals, demonstrating Koons' pieces can be appreciated by young and old alike.

Look past the poodle in the photo and you'll notice a shiny red sculpture on the right side. That's meant to resemble a chocolate wrapped in a shiny red wrapper, standing on its point, with the candy wrapper opening pointing toward the sky.

The one in the far back was unrecognizable to me, but the New York Times says it's "A silhouette of Piglet from a “Winnie the Pooh” coloring book." Good thing they could ask Koons, either that, or they're able to interpret much better than I.
Trend Themes
1. High Gloss Sculptures - Art and design professionals can leverage the growing interest in high-gloss sculptures in order to create more modern, chic, and reflective displays.
2. Outdoor Art Installations - Event planners and urban designers can create compelling experiences and attractions by featuring outdoor art installations in scenic or surprising locations.
3. Pop Culture Nostalgia - Marketers and entertainers can take advantage of consumers' fondness for retro designs and iconography, by repurposing famous characters or designs from movies, TV shows, or comics in fresh or ironic contexts.
Industry Implications
1. Art - Galleries, museums, and cultural institutions can experiment with new types of art installations and public displays, such as high-gloss sculptures or outdoor installations, to advance their brand and mission.
2. Hospitality - Hotels, resorts, and event venues can differentiate themselves from competitors by offering guests or clients unique and Instagrammable outdoor exhibits, like rooftop art installations, or interactive sculpture gardens.
3. Marketing - Brands and advertisers can incorporate playful or awe-inspiring art displays, like Jeff Koons' metallic balloon animals, in their campaigns, merchandise, or packaging, in order to create shareable moments and interactions with their audiences.
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