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Candid Prom Portraits

Photographer Mary Ellen Mark Explores the Mysticism of Prom

— December 18, 2012 — Fashion
World-renowned photographer Mary Ellen Mark has returned and this time has captured youth across America on their prom nights. The stunning black and white shots capture an array of couples and evoke a series of emotions from joy to sadness.

The photo collection explores the sensationalism surrounding prom. Mark traveled cross country to snap photos of the big events and the students who chose to participate and perpetuate the celebration. Remarkable photographs include a triumphant young woman in a solo shot who has visibly lost her hair. The photo is delicate, as is the young woman's pose and you can't help but be compelled to connect with her. Other heart-warming shots include a same sex couple holding hands and a teen expectant mom.

Photographer Mary Ellen Marks provokes the viewer to connect with her photographs, the people in them and the universal rites of passage.
Trend Themes
1. Black-and-white Photography - Opportunity for photographers to bring a timeless and artistic quality to their work through black-and-white photography.
2. Inclusive Representation - Chance for businesses to promote inclusivity and diversity by featuring underrepresented groups in their marketing campaigns and content.
3. Emotional Storytelling - Opportunity for brands to connect with their audience on a deeper level by using visuals that evoke a range of emotions and tell a compelling story.
Industry Implications
1. Photography - Photographers can explore new artistic approaches and techniques to capture powerful and emotionally charged images.
2. Fashion - Fashion brands can celebrate diversity by featuring a more inclusive range of models in their campaigns and runway shows.
3. Marketing and Advertising - Marketing agencies can create campaigns that engage audiences on an emotional level and tell meaningful stories to increase brand loyalty.
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