Movies as Code Hopes to Free the Reader's Coding Mind
Elise Ying-Hei Ho — December 10, 2012 — Pop Culture
References: moviesascode.net & designtaxi
Movies As Code is a website that started by Ben Howdle that takes classic Hollywood movies and converts them into hilarious computer codes.
With movies like Inception, Batman Forever, Brokeback Mountain, Star Wars, Finding Nemo, Lord of the Rings, The Hitchhiker's Guide to the Galaxy and many more, Howdle takes the memorable moments in the movies and writes them up as spoofed coded commentary. Though the codes seem text heavy, they're actually an easy read especially since they're color-coded and definitely worth the time. Movies As Code's mission, as displayed on its front page, is to "free your coding mind" and cites a famous quote from Morpheus in The Matrix: "No one can be told what the Matrix is. You have to see it for yourself."
With movies like Inception, Batman Forever, Brokeback Mountain, Star Wars, Finding Nemo, Lord of the Rings, The Hitchhiker's Guide to the Galaxy and many more, Howdle takes the memorable moments in the movies and writes them up as spoofed coded commentary. Though the codes seem text heavy, they're actually an easy read especially since they're color-coded and definitely worth the time. Movies As Code's mission, as displayed on its front page, is to "free your coding mind" and cites a famous quote from Morpheus in The Matrix: "No one can be told what the Matrix is. You have to see it for yourself."
Trend Themes
1. Code-based Parody Content - Creating funny and entertaining content by converting popular movies into computer codes presents an opportunity for disruptive and engaging digital marketing campaigns.
2. Interactive Learning - Using color-coded codes to portray movie scenes creates an educational experience that can help to simplify complex coding concepts and present them in an engaging way.
3. Indirect Promotion - Creating content that can introduce programming concepts while being entertaining can provoke curiosity towards coding and subsequently promote programming products and services indirectly.
Industry Implications
1. Entertainment - Movie production companies can collaborate with code-based parody creators to create viral marketing campaigns that promote their new movies, resulting in increased attendance and more revenue.
2. Technology - Companies that offer online programming courses and resources can leverage the popularity of code-based parody content to promote their learning materials and courses.
3. Advertising - Ad agencies can create engaging and interactive campaigns for their clients in the technology, entertainment, and other industries using code-based parody content to attract and retain their target audience's attention.
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