The COMME des F*CK DOWN Exclusive Red Collection has Arrived
Katie Pagnotta — December 11, 2012 — Fashion
References: commedesfuckdown & highsnobiety
COMME des F*CK DOWN is a slogan created by the brand The Cut meant to be ironic and mock popular Japanese label COMME des GARCONS.
The Cut partnered up with Edison Chen and Kevin Poon’s lifestyle company Clot to release the COMME des F*CK DOWN red collection. Clot often does collaborations and it is no surprise the duo linked up with The Cut. The series is vibrant and is made up of all red with white writing clothing that boasts the witty slogan. It is a line-up of urban apparel for men and women. The pieces are meant to be worn with a sense of humor and are spreading like wildfire. COMME des F*CK DOWN is also getting a famous following with backing from rappers like A$AP Rocky and his crew.
The COMME des F*CK DOWN merchandise is ironic, witty and catchy.
The Cut partnered up with Edison Chen and Kevin Poon’s lifestyle company Clot to release the COMME des F*CK DOWN red collection. Clot often does collaborations and it is no surprise the duo linked up with The Cut. The series is vibrant and is made up of all red with white writing clothing that boasts the witty slogan. It is a line-up of urban apparel for men and women. The pieces are meant to be worn with a sense of humor and are spreading like wildfire. COMME des F*CK DOWN is also getting a famous following with backing from rappers like A$AP Rocky and his crew.
The COMME des F*CK DOWN merchandise is ironic, witty and catchy.
Trend Themes
1. Ironic Fashion - The COMME des F*CK DOWN red collection showcases the trend of ironic and mocking fashion, presenting disruptive innovation opportunities in the fashion industry for brands to create humorous and attention-grabbing designs.
2. Collaborative Branding - The partnership between The Cut and Clot highlights the trend of collaborative branding, creating opportunities for industries to join forces and create unique and exclusive collections that cater to a broader audience.
3. Celebrity Endorsement - The support from influential rappers like A$AP Rocky demonstrates the trend of celebrity endorsement in the fashion industry, presenting opportunities for brands to leverage celebrity partnerships to increase exposure and credibility.
Industry Implications
1. Fashion - The COMME des F*CK DOWN red collection showcases disruptive innovation opportunities within the fashion industry for brands to explore ironic and witty designs that resonate with a younger audience.
2. Retail - The trend of collaborative branding seen in the partnership between The Cut and Clot presents disruptive innovation opportunities within the retail industry for businesses to create exclusive collections that drive customer engagement and boost sales.
3. Entertainment - The celebrity endorsement trend exemplified by A$AP Rocky's support presents disruptive innovation opportunities within the entertainment industry for brands to collaborate with influential figures and enhance their brand image and reach.
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