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Free Digital Newspapers

Earth Day Initiative Saves Trees

— April 18, 2008 — Eco
If you're looking for a way to take part in Earth Day this year, but don't have time to do participate in an urban cleanup, why not sign up for 600 free newspapers on PressDisplay?

Switching to digital newspapers can save millions of trees, which is the idea that NewspaperDirect is trying to covey by offering more than 600 newspaper from 74 countries in 38 languages for free for an entire month on PressDisplay.com.

Anyone that goes to the site to register and uses the code EARTH DAY gains access to this awesome deal.

"Every hour of every day a mature tree is saved by people who choose to read their newspapers online with PressDisplay.com and with our SmartEdition e-papers," said Alexander Kroogman, CEO of NewspaperDirect. "By some calculations it takes 17 trees to produce 1 tonne of newsprint. By using PressDisplay.com at home, at work, while commuting, or when traveling we can all reduce our carbon footprint."

Personally, I see digital newspapers as the only news source of the future. Some people argue there is something timeless and romantic about holding a newspaper in their hands, that's how I feel about books, so I understand. However, newspaper are meant to deliver news, but with the speed of information exchange on the internet, the content in print media is stale by the time it hits news stands.

Plus, for small people like myself, a big newspaper is obnoxious; it consumes me, and each time I turn the page, I whack those around me. Getting my news over my laptop or iPod Touch when I'm on the go is so much easier. The digital papers from PressDisplay can be accessed from any computer, smart phone, Blackberry or iPod Touch and iPhone.

So what are you waiting for? Go save some trees! It's free, there really is no legit argument here!
Trend Themes
1. Digital News Source - The trend is towards digital news sources, which provide instant and on-the-go access to news from around the world and thus presents an opportunity for businesses to offer customized news for different users.
2. Sustainability Innovation - The trend is leaning towards products and services provided through sustainable business practices and there is an opportunity for businesses to create innovative solutions like NewspaperDirect to provide free digital newspapers on Earth Day.
3. Paperless Revolution - The trend is moving towards paperless processes, and there is an opportunity for businesses to explore solutions in the space of news, books, and education games, where the entire content library is digitised and delivered through mobile platforms.
Industry Implications
1. Media and Publishing - The digital news landscape presents opportunities for media houses to offer paid and personalized content to users, rather than relying on advertisements or subscription revenue.
2. E-commerce - Offering free digital newspapers on Earth Day can help e-commerce platforms such as PressDisplay.com to engage and retain customers, promote sustainability, and drive traffic to its platform.
3. Education and E-learning - The widespread adoption of digital reading technology presents an opportunity for education systems to adopt digital learning platforms which can save trees and allow for customization of learning materials.
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