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Structured Neutral Fashions

The Helmut Lang Pre Fall 2013 Collection is Mundane and Elegant

— December 5, 2012 — Marketing
The Helmut Lang Pre Fall 2013 Collection resembles the likes of the Spring 2013 collections as its mundane nature reflects the transition between spring and fall. The cream colors combined with the ombre effects of the smokey gray makes for an interesting array of pieces. The small collection features long dresses, pant suits and flowy tank tops. From the structured nature of the pant suits to the draping qualities of the prismatic dresses, the collection flows evenly in between the the changing of seasons.

With the Helmut Lang Pre Fall 2013 Collection, the cool American based line tailors to a clientele who wants hip fashions in a mature setting. As the Pre Fall collection makes its way onto the forefront of fashion, the ombre effects of this particular collection make for an interesting pair.
Trend Themes
1. Structured Neutral Fashions - The trend towards structured yet elegant pieces in neutral colors offers disruptive innovation opportunities for sustainable and ethical fashion brands.
2. Transition Collections - The growing trend of transition collections offers disruptive innovation opportunities for fashion brands that focus on seasonless clothing and year-round wearability.
3. Ombre Effects - The rising popularity of ombre effects in fashion creates disruptive innovation opportunities for textile companies to develop sustainable and eco-friendly dyeing techniques.
Industry Implications
1. Fashion - The structured and elegant nature of the Helmut Lang Pre Fall 2013 Collection showcases the innovation opportunities in high-end fashion.
2. Sustainable Clothing - The Helmut Lang Pre Fall 2013 Collection highlights the trend towards sustainable sourced and produced clothing, creating innovative opportunities within the ethical fashion industry.
3. Textile Manufacturing - The ombre effects seen in the Helmut Lang Pre Fall 2013 Collection present innovative opportunities for textile manufacturers to develop eco-friendly dyeing processes.
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