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Cultish Apartment Museums

Bruce Christensen Opens the World’s Only Beetlejuice Museum

— January 27, 2013 — Unique
The world’s only Beetlejuice museum is now open to the public, much to the enjoyment of avid fans.

Bruce Christensen is the owner of the Beetlejuice museum, which is located in his New York apartment and features upwards of 80 pieces.

The 1988 Tim Burton movie is a twisted horror-comedy about a deceased couple turned ghosts who haunt their former home. Beetlejuice is a “bio exorcist” who tries to scare off the home’s new owners for good.

While the movie found success upon release, it hasn’t found much longevity and Beetlejuice is not exactly a celebrated pop culture character.

Christensen’s attraction to Beetlejuice memorabilia started a few years after the movie’s release when he found some figurines in a local store and decided to buy every different variety.
Trend Themes
1. Apartment Museums - The rise of apartment museums showcases a new trend in cultural experiences being brought directly to people's homes.
2. Movie Memorabilia Museums - The increasing popularity of movie memorabilia museums offers a unique opportunity for fans to immerse themselves in their favorite films.
3. Niche Pop Culture Museums - The emergence of niche pop culture museums, like the Beetlejuice museum, highlights a growing demand for immersive and specialized experiences.
Industry Implications
1. Entertainment - The entertainment industry can tap into the trend of apartment museums by creating virtual experiences that bring iconic movie moments into people's homes.
2. Hospitality - The hospitality industry can collaborate with apartment museums to offer themed accommodations that cater to fans of specific movies or pop culture phenomena.
3. E-commerce - E-commerce platforms can capitalize on the demand for movie memorabilia by partnering with museums to create exclusive online shops for fans wanting to purchase collectibles.
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