IBM Smarter Planet Creates Intuitive Street Safety Measures
Jonathon Brown — January 24, 2013 — Marketing
References: ibelieveinadv
IBM has started a campaign called IBM Smarter Planet to show they care about making this world more intuitive and easier to navigate. One of the ways IBM Smarter Planet decided to do this was by tackling simple problems like cars not stopping at crosswalks.
The problem itself is expressed in this video in very simple terms by a young girl. She points out that cars don’t stop at crosswalks, even though that’s the entire point of crosswalks. The video then goes on to show the young girl standing on the side of the road at a crosswalk as dozens of cars pass through without the slightest hesitation.
IBM Smarter Planet found a simple solution to this problem -- it created a zebra-style crosswalk sheet that lights up whenever a pedestrian gets close to it.
The problem itself is expressed in this video in very simple terms by a young girl. She points out that cars don’t stop at crosswalks, even though that’s the entire point of crosswalks. The video then goes on to show the young girl standing on the side of the road at a crosswalk as dozens of cars pass through without the slightest hesitation.
IBM Smarter Planet found a simple solution to this problem -- it created a zebra-style crosswalk sheet that lights up whenever a pedestrian gets close to it.
Trend Themes
1. Smart Street Safety Measures - The implementation of intuitive technologies in street safety measures, such as flashing zebra crosswalks, presents opportunities for disruptive innovation in urban infrastructure.
2. Intuitive Pedestrian Crosswalks - The development of pedestrian crosswalks that use motion sensor technology to light up and alert drivers about approaching pedestrians opens up possibilities for disruptive innovation in transportation safety.
3. IBM Smarter Planet Initiative - IBM's Smarter Planet campaign, which focuses on creating intuitive solutions for everyday problems, showcases the potential for disruptive innovation in various industries.
Industry Implications
1. Urban Infrastructure - The implementation of flashing zebra crosswalks and other smart street safety measures presents disruptive innovation opportunities in improving urban infrastructure for pedestrian safety.
2. Transportation Safety - The development of intuitive pedestrian crosswalks that utilize motion sensor technology presents disruptive innovation opportunities in enhancing transportation safety, particularly in reducing accidents involving pedestrians.
3. Technology Solutions - IBM's Smarter Planet initiative demonstrates the potential for disruptive innovation in developing technology solutions to address everyday problems, paving the way for advancements across various industries.
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