Made In Lieu Creates Affordable, Limited Edition Pullovers
Meghan Young — November 30, 2012 — Eco
References: madeinlieu & refinery29
Take the denim craze to a whole new level thanks to Made In Lieu. Made In Lieu is a company that is hoping to redefine the classic Canadian tux by making it even more casual. In place of buttons and a collar, there is...nothing! People can instead enjoy a traditional pullover made out of a nontraditional fabric.
In addition to stylishly standing out from one's peers, Made In Lieu provides a good service for the environment. It uses reclaimed denim materials in various washes from big companies. Unmarred by logos, stains, rips and other unsightly flaws, the limited edition pullovers are only $20 because of their scrappy origins.
Made In Lieu is based in New York City.
In addition to stylishly standing out from one's peers, Made In Lieu provides a good service for the environment. It uses reclaimed denim materials in various washes from big companies. Unmarred by logos, stains, rips and other unsightly flaws, the limited edition pullovers are only $20 because of their scrappy origins.
Made In Lieu is based in New York City.
Trend Themes
1. Reclaimed Denim Fashion - Creating sustainable fashion by using reclaimed denim materials to make stylish clothing and accessories.
2. Affordable Limited Edition Clothing - Providing consumers with access to unique and limited edition clothing at an affordable price point.
3. Casualization of Classic Fashion - Reimagining traditional fashion staples in more casual forms to match evolving consumer preferences and lifestyles.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands and retailers to incorporate sustainability and affordability into their brand ethos and manufacturing practices.
2. Upcycling Industry - Developing new upcycling technologies and solutions to create high-quality clothing and accessories from reclaimed materials.
3. Direct-to-consumer Industry - Disrupting traditional retail models by offering limited edition collections directly to consumers, bypassing middlemen and reducing costs.
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