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Personalized Celebrity Holiday Videos

Stella Artois Sends Alice Eve to Sing You Christmas Carols

— November 29, 2012 — Marketing
Featuring the drop-dead gorgeous English actress Alice Eve, the Stella Artois Carollers App will spread cheer and joy to very specific addresses.

You can get Alice Eve and her carolling friends to come visit your house or your friend's house, knock on your door and play a holiday tune especially for you. When you go onto the Stella Artois Facebook page, you can find tell the actress exactly which address to go to and what message to send. You can then watch the video as she gets ready, steps inside a chauffeured car, and drives through the neighborhood and stops right in front of the building you specified.

This interactive Stella Artois Carollers App is a great way for Stella Artois to get people to engage with their brand and share it with friends.
Trend Themes
1. Personalized Celebrity Video Greetings - Innovative approach for companies to engage customers with their brand by providing personalized video greetings featuring celebrities.
2. Interactive Social Media Advertising - The use of interactive technology to generate engaging advertising campaigns on social media.
3. Virtual Celebrity Apperances - The creation of virtual experiences through digital integration with celebrities to promote products or services.
Industry Implications
1. Alcoholic Beverages - Alcohol companies that seek to increase brand awareness and customer engagement can utilize personalized celebrity video greetings to promote their products.
2. Entertainment - Companies that provide online entertainment services and seek to offer unique experiences to their customers can incorporate virtual celebrity appearances into their offerings.
3. Social Media - Social media platforms that are looking for new and innovative ways to advertise and engage users can incorporate interactive advertising campaigns like personalized celebrity video greetings.
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