San Francisco Canstruction Helps Hungry People in Need
Gil Cohen — November 21, 2012 — Art & Design
References: sfcanstruction.org & obviouswinner
As a great way to garner attention towards a good cause, the San Francisco Canstruction project gets the community involved in its charitable food drive.
Starting out as a competition, construction teams get cans of food such as tuna, sauce and beans donated to them by various sponsors and community members. Then they work with each other to create a giant sculpture out of these food items, hoping their design will win against those of other competing teams.
This fun competition is great for sparking creativity and generating buzz about the San Francisco Canstruction charity and what it does. After the winners have been chosen, the sculptures are left on display for the public, before being taken apart and donated to the hungry.
Starting out as a competition, construction teams get cans of food such as tuna, sauce and beans donated to them by various sponsors and community members. Then they work with each other to create a giant sculpture out of these food items, hoping their design will win against those of other competing teams.
This fun competition is great for sparking creativity and generating buzz about the San Francisco Canstruction charity and what it does. After the winners have been chosen, the sculptures are left on display for the public, before being taken apart and donated to the hungry.
Trend Themes
1. Sustainable Food Drive - Creating sculptures out of canned food as a sustainable way to conduct food drives.
2. Community Engagement Through Art - The use of community art projects as a tool to increase engagement and awareness towards good causes.
3. Creative Charity Campaigns - Developing innovative and creative campaigns to garner attention towards charitable causes.
Industry Implications
1. Non-profit Organizations - Opportunities for non-profit organizations to create engaging and creative campaigns to drive awareness and donations.
2. Food and Beverage Industry - Partnership opportunities with food and beverage companies to donate food items for the purpose of unique food drive initiatives.
3. Art and Design - Opportunities for art and design organizations to help build community art projects that benefit charitable causes.
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