James Franco Stars in Disney's Wizard of Oz Remake
Jonathon Brown — November 17, 2012 — Marketing
References: disney & highsnobiety
It's always refreshing when movie studios take a fresh approach to an old story, which seems to be the case with Disney's Wizard of Oz remake 'Oz The Great and Powerful.'
Rich with fictional creatures and vibrant, fantastical landscapes, this Wizard of Oz remake uses the land of Oz that we know and love as the setting for an entirely new setting. Instead of Dorothy being whisked away from her home in Kansas, James Franco plays Oscar Diggs, a small time circus magician. Diggs is tasked with figuring out who is to be trusted and who is evil. On his journey he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams.)
This Wizard of Oz remake will certainly expose a whole new generation to the wonderful, yet mysterious world of Oz.
Rich with fictional creatures and vibrant, fantastical landscapes, this Wizard of Oz remake uses the land of Oz that we know and love as the setting for an entirely new setting. Instead of Dorothy being whisked away from her home in Kansas, James Franco plays Oscar Diggs, a small time circus magician. Diggs is tasked with figuring out who is to be trusted and who is evil. On his journey he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams.)
This Wizard of Oz remake will certainly expose a whole new generation to the wonderful, yet mysterious world of Oz.
Trend Themes
1. Reimagined Classic Films - Opportunity for movie studios to breathe new life into beloved stories by taking a fresh and innovative approach to the narrative and setting.
2. Fantasy Realism - Combining fantasy elements with realistic portrayals to create a visually stunning and immersive movie experience.
3. Reviving Nostalgic Brands - Reintroducing well-known and beloved franchises to a new audience while offering a modern twist to captivate both old and new fans.
Industry Implications
1. Film Production - Opportunity for film studios to reinvent classic films and attract audiences with innovative storytelling techniques.
2. Entertainment - Creating immersive and visually stunning movie experiences that combine fantasy and realism to captivate viewers.
3. Marketing and Advertising - Opportunity for brands to revive nostalgic franchises and leverage their existing fanbase while attracting new customers through innovative adaptations.
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