Focus Your Strategies for the New Year
Jamie Danielle Munro — November 15, 2012 — Business
References: trendhunter
Our 2013 Trend Report insight deal allows companies to rethink how products and campaigns are created. Many individuals rely on instincts to come up with their next big idea, but with so much inspiration around us on a daily basis, it's important to examine our environment for direction.
Consumers demonstrate their preferences on a daily basis, and Trend Hunter has developed a unique scoring system that allows us to track the next big thing. Our global team is constantly scouring new ideas and posting them to the front page of Trend Hunter for testing. If a micro idea gains a disproportionate amount of attention, we work to find more ideas like this and develop overall themes of what will become popular in the new year.
Our 2013 Trend Report insight offers companies a new way to strategically innovate.
Consumers demonstrate their preferences on a daily basis, and Trend Hunter has developed a unique scoring system that allows us to track the next big thing. Our global team is constantly scouring new ideas and posting them to the front page of Trend Hunter for testing. If a micro idea gains a disproportionate amount of attention, we work to find more ideas like this and develop overall themes of what will become popular in the new year.
Our 2013 Trend Report insight offers companies a new way to strategically innovate.
Trend Themes
1. Consumer Preferences - Using data-driven insights to understand and cater to consumers' ever-changing preferences presents disruptive innovation opportunities for businesses.
2. Scoring System - Developing and implementing a unique scoring system to track the popularity and potential of new ideas can revolutionize product development and campaign strategies.
3. Environmental Analysis - Conducting thorough environmental analysis to identify trends and patterns in the surrounding ecosystem can guide companies in creating innovative and timely products and campaigns.
Industry Implications
1. Market Research - The use of advanced market research techniques, such as data-driven consumer insights and scoring systems, can help market researchers uncover disruptive innovation opportunities.
2. Product Development - Implementing a scoring system and analyzing environmental trends can empower product development teams to create disruptive innovations that resonate with consumers.
3. Advertising and Marketing - Using environmental analysis and consumer preferences as a guide can help advertising and marketing professionals develop disruptive campaigns that capture attention and drive results.
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