The Eversafe Fire Extinguisher Campaign Keeps Everything Safe
Meghan Young — November 16, 2012 — Marketing
References: ibelieveinadv
The Eversafe Fire Extinguisher campaign illustrates just how invaluable it is to have an extinguisher on hand. In case of a fire emergency, other safety precautions may save some items, but this fire extinguisher will save everything. For instance, in a gold shop, instead of relying solely on a safe or alarm system that would save all the gold, a fire extinguisher will save the gold, safe, alarm and even the sleeping security guard on duty.
Conceived and executed by Monday, an ad agency based in Bangkok, Thailand, the Eversafe Fire Extinguisher campaign was art directed by Piya Ngow and Wiboon Leepakpreeda with additional creative direction by Passapol Limpisirisan. The infographics were illustrated by Vasan Suwannaka.
Conceived and executed by Monday, an ad agency based in Bangkok, Thailand, the Eversafe Fire Extinguisher campaign was art directed by Piya Ngow and Wiboon Leepakpreeda with additional creative direction by Passapol Limpisirisan. The infographics were illustrated by Vasan Suwannaka.
Trend Themes
1. Fire Safety Awareness - Businesses can take advantage of creating advertising campaigns to promote fire safety products, like the Eversafe Fire Extinguisher, to raise awareness and educate consumers on the importance of fire safety.
2. Multi-purpose Safety Tools - Businesses can develop multi-purpose safety tools, like the Eversafe Fire Extinguisher, that can save not only people’s lives but also their property.
3. Innovative Design of Fire Extinguishers - Businesses can create innovative designs of fire extinguishers that cater to specific industries, like the gold shop industry that Eversafe catered to.
Industry Implications
1. Advertising - Ad agencies and marketing departments can promote fire safety through advertising campaigns.
2. Fire Safety Products - Manufacturers can innovate new and improved fire safety products.
3. Security Industry - The security industry can incorporate multi-purpose safety tools, like the Eversafe Fire Extinguisher, into security measures to ensure overall safety.
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