Red Bull Athletes Join Forces to Shoot 'The Athlete Machine'
Ariel Weber — November 14, 2012 — Marketing
References: redbullusa & adverblog
The energy drink company brings together its most daring and talented Red Bull athletes to come out and play. 'The Athlete Machine' is a six minute video which excites as it shows its best athletes do tricks, stunts, skate, golf and much more!
The opening begins with Sean Maccormac, who catches an adrenaline rush as he parachutes down to the ground. This sets the tone for the rest of the video, which is chock full of thrilling stunts. The theme of the video operates exactly as the term Kluge implies -- a system of poorly matched elements originally intended for other applications. Separately, each athlete is incompatible with the others, but with the help of balls, they turn each athlete into an interconnected machine. The balls act as the catalyst to making the machine function properly and enables each athlete to carry on with their own feats.
This cleverly executed video highlights each of the Red Bull athletes individually all while simultaneously interconnecting them to signify one entity.
The opening begins with Sean Maccormac, who catches an adrenaline rush as he parachutes down to the ground. This sets the tone for the rest of the video, which is chock full of thrilling stunts. The theme of the video operates exactly as the term Kluge implies -- a system of poorly matched elements originally intended for other applications. Separately, each athlete is incompatible with the others, but with the help of balls, they turn each athlete into an interconnected machine. The balls act as the catalyst to making the machine function properly and enables each athlete to carry on with their own feats.
This cleverly executed video highlights each of the Red Bull athletes individually all while simultaneously interconnecting them to signify one entity.
Trend Themes
1. Athletic Stunt Collaboration - The Athlete Machine showcases the trend of athletes from different disciplines coming together to create a captivating experience through synchronized stunts.
2. Kluge System Integration - The video demonstrates the trend of combining diverse elements or individuals to form a cohesive and dynamic system, offering opportunities for disruptive innovation in various industries.
3. Interactive Sports Marketing - The Athlete Machine exemplifies the trend of using immersive videos to engage audiences and promote brands through unique and exhilarating sports experiences.
Industry Implications
1. Sports Entertainment - The Athlete Machine presents an opportunity for sports entertainment companies to create collaborative performances that fuse different sports and capture viewers' attention through jaw-dropping stunts.
2. Advertising and Branding - The video highlights the potential for utilizing innovative and visually stunning campaigns to effectively promote brands and products, leveraging the power of synchronized athletic performances.
3. Event Management - The trend showcased in The Athlete Machine opens possibilities for event management companies to create immersive experiences where multiple sports athletes collaborate and entertain audiences.
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