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BNN: Jeremy Gutsche Explores Local Social Networking and Alcohol Detection

— November 12, 2012 — About
In this engaging episode of BNN's The Pitch, innovation keynote speaker, award-winning author and Chief Trend Hunter Jeremy Gutsche explores the topics of local communities translated to the online sphere and sober driving via new alcohol detection technologies. Accompanied by esteemed judges and fellow entrepreneurs Larry Wesser of Rotman School of Management and Robert Munro of the Chrysalis Group, Gutsche listens to -- and analyzes -- the 90-second pitches of Saskia Wijngaard of City Chattr and Catherine Carroll of Sober Steering.

WATCH THE FULL 30-MINUTE EPISODE HERE


The first entrepreneur up to bat is Saskia Wijngaard, President of City Chattr. City Chattr is a social networking site dedicated to engaging those living within the same Ontario community, and though the social media market is a crowded one, City Chattr sets itself apart using its local charm.

Second up is Catherine Carroll of Sober Steering, a technology system dedicated to early detection of alcohol in drivers' skin. Competing with such tried and tested technologies as breathalyzer tests, Sober Steering fights this noble cause using revolutionary technology that costs less and is more accessible for all.

Check out the episode to see how the panel responded.
Trend Themes
1. Local Social Networking - Opportunity for disruptive innovation in creating niche social networking platforms that cater to specific local communities.
2. Alcohol Detection Technologies - Potential for disruptive innovation in developing new, cost-effective technologies for detecting alcohol in drivers that are more accessible and efficient than traditional breathalyzer tests.
3. Online Communities - Opportunity for disruptive innovation in creating unique online communities that foster connections and engagement among individuals living in the same area.
Industry Implications
1. Social Networking - Developing niche social networking platforms that cater to specific local communities.
2. Automotive Technology - Innovating new technologies for detecting alcohol in drivers that improve safety measures and are more cost-effective and accessible.
3. Online Community Management - Creating unique online communities that foster connections and engagement among individuals living in the same area.
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