Your Voice is What Drives The Automobile for the Nissan Voice Driver Cup
Nikki Taylor — November 8, 2012 — Marketing
References: cup.voicedriver.net & designtaxi
Build up your lungs because the Nissan Voice Driver Cup uses the sound of your voice to steer the toy cars.
To promote and market the new sport-savvy Fairlady 370Z, the Japanese automobile company created a race car Grand Prix that is unlike any other in the world. Competitors are able to access the website and, by using either a computer microphone or an affiliated iPhone app, project their voice to move their vehicles. The louder the sounds you make, the faster your car will go. The more you get into the game, you will find yourself mimicking the engine on a top-notch indie racing car.
The global Nissan Voice Driver Cup will take place on November 17th, so get your voice ready and your racing shoes on.
To promote and market the new sport-savvy Fairlady 370Z, the Japanese automobile company created a race car Grand Prix that is unlike any other in the world. Competitors are able to access the website and, by using either a computer microphone or an affiliated iPhone app, project their voice to move their vehicles. The louder the sounds you make, the faster your car will go. The more you get into the game, you will find yourself mimicking the engine on a top-notch indie racing car.
The global Nissan Voice Driver Cup will take place on November 17th, so get your voice ready and your racing shoes on.
Trend Themes
1. Voice-operated Toy Cars - Innovative voice-operated toy cars are a trend that provides a unique gaming experience with new and exciting opportunities for the toy industry.
2. Voice-activated Technology for Gaming - Voice-activated technology for gaming is a trend that provides new opportunities for the gaming industry to offer more interactive and immersive experiences using human voice as a key player in the gaming world.
3. Sponsorship in Virtual Gaming Events - The growing trend of sponsorship in virtual gaming events are opening up new business opportunities for companies that are looking to get involved in sports marketing and electronic gaming industry.
Industry Implications
1. Toy Industry - The voice-operated toy cars trend offers an opportunity for the toy industry to develop new and innovative voice-activated toys that provide an interactive and unique gaming experience.
2. Gaming Industry - The trend of voice-activated technology in gaming provides new opportunities for the industry to produce more interactive and immersive games, offering a unique gaming experience.
3. Sports Marketing Industry - The trend of sponsorship for virtual gaming events presents an opportunity for the sports marketing industry to expand their reach and promote their brand to a growing audience of gamers and e-sports enthusiasts.
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