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Heroically Electrifying Footwear

The Nike Lunar Force 1 Sneakers are a Completely Redesigned Shoe

— November 6, 2012 — Fashion
Feel like you can move buildings with the power that the Nike Lunar Force 1 sneakers will endow you with. These comfy shoes are part of the sportswear conglomerate's 'Hero' pack -- they certainly pack quite the punch.

Keeping the familiar silhouette of the Air Force 1 design, the Lunar sneakers are technologically enhanced, making them lighter and more durable. By reducing the clunky weight of the sole, Nike is able to make a sturdier upper that places this shoe design into a category of its own. They are able to easily shift from a guy's hangout sneaker to a dependable walking shoe.

These electric Nike Lunar Force 1 sneakers embody the color palettes from notable superheros. You might be able to recognize the costume colors of Spiderman or the Green Lantern.
Trend Themes
1. Technologically Enhanced Sneakers - Disruptive innovation opportunity: Develop advanced shoe materials and construction methods to create lighter and more durable sneakers.
2. Redesigned Shoe Silhouettes - Disruptive innovation opportunity: Rethink traditional shoe designs and create unique, category-defining silhouettes.
3. Superhero-inspired Color Palettes - Disruptive innovation opportunity: Collaborate with comic book franchises to create footwear inspired by their iconic superhero costumes.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Introduce innovative materials and technologies to enhance performance and comfort in athletic footwear.
2. Fashion - Disruptive innovation opportunity: Experiment with unconventional shoe designs and colors to push the boundaries of fashion.
3. Entertainment Merchandise - Disruptive innovation opportunity: Partner with entertainment brands to create limited-edition sneakers that cater to fans and collectors.
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