H&M x Maison Martin Margiela Puts a Spin on the Fashion Video
Katie Pagnotta — November 5, 2012 — Pop Culture
References: hollywoodreporter & highsnobiety
The much anticipated H&M and Maison Martin Margiela’s Capsule Collection has hit the world by storm. With the over abundance of designer collaborations, it is integral to present each collection in a new and exciting way.
The newly released video showcases the H&M and Maison Martin Margiela’s merger and the emergence of the fashion video. The video is a synergy of eerie music and movement in the form of modern dance. The clothes include tailored pieces juxtaposed by draped and disproportionate pieces. These garments have an electrifying quality when put against the backdrop of the music and the random street locations.
The video transcends the collection from typical runway experiences and launches the collaboration into a new visual interaction with its audience.
The newly released video showcases the H&M and Maison Martin Margiela’s merger and the emergence of the fashion video. The video is a synergy of eerie music and movement in the form of modern dance. The clothes include tailored pieces juxtaposed by draped and disproportionate pieces. These garments have an electrifying quality when put against the backdrop of the music and the random street locations.
The video transcends the collection from typical runway experiences and launches the collaboration into a new visual interaction with its audience.
Trend Themes
1. Collaborative Fashion Videos - Fusing fashion and videography through eerie modern dance videos can revolutionize the way collections are showcased.
2. Tailored and Disproportionate Fashion - Incorporating tailored pieces with draped and disproportionate garments can create new and interesting juxtapositions in future fashion collections.
3. Eerie and Electrifying Fashion Shows - Adding eerie music and street locations can create an electrifying and unforgettable experience for attendees.
Industry Implications
1. Fashion Industry - Fashion designers and retailers can collaborate with videographers and dancers to create a new form of visual storytelling for their collections.
2. Entertainment Industry - Entertainment professionals can work collaboratively with fashion designers to produce unique and captivating experiences for audiences through fashion shows.
3. Event Planning and Production Industry - Event planners and producers can incorporate elements of music, dance, and location to enhance the overall fashion show experience for attendees.
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