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Superhero Workout Guides

The Marvel Fitness Book May Help Train the Next Torch-Bearer

— November 5, 2012 — Pop Culture
For those who have ever wondered how Spiderman has all the lower body strength to climb up those tall buildings or how Bruce Banner manages to keep his green alter ego so ripped, the answers are revealed in the Mavel Fitness Book.

Superheroes are a little vain too, which is why they keep their workout routines on the down low. 'Mighty Marvel Comics Strength and Fitness Book' showcases a series of exercises from Marvel favorites like Thor, Invisible Woman, The Hulk, Ghost Rider and many more. And while the ever beloved Mr. Jameson from Spiderman is not a superhero, his ability to utter over a few dozen words in a matter of seconds should be considered a super power in itself. Though finding balance between saving the world and personal lives are difficult for them, these workouts may help produce the next torch-bearer.
Trend Themes
1. Superhero Workout Guides - There is a growing trend in the fitness industry to create workout guides based on fictional superheroes, which presents an opportunity to create a niche market catering to comic book fans interested in fitness.
2. Pop Culture Fitness - Pop culture-inspired fitness regimens that leverage the popularity of superheroes and other fictional characters are becoming increasingly popular, presenting an interesting opportunity for gyms and fitness studios to attract new clientele.
3. Gamification of Fitness - Incorporating elements of gaming and storytelling into fitness regimens based on superheroes is a trend that could disrupt the fitness industry by making exercise more fun and engaging for fans of comic book culture.
Industry Implications
1. Fitness - The fitness industry has an opportunity to tap into a new market by creating workout programs that cater to fans of comic book culture and leverage the popularity of superhero characters.
2. Gaming - The growing trend of gamifying fitness regimens based on superheroes presents an opportunity for gaming companies to create fitness-oriented games that appeal to fans of comic book culture.
3. Entertainment - The entertainment industry can take advantage of the popularity of superhero characters by creating fitness videos, apps, and other products that cater to fans of comic book culture and promote healthy living.
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