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Nighttime Drive Editorials

The Arise Magazine Issue 18 Photoshoot Stars a Mysterious Herieth Paul

— November 2, 2012 — Fashion
The Arise Magazine Issue 18 editorial may appear to revolve around one type of drive, but its title, 'Sex Drive,' suggests otherwise. Model Herieth Paul isn't overtly sensual or seductive in the photoshoot, but the tone has been set. With a need for speed, she captures people's attention, both men and women, in metallic outfits that shimmer in the dark editorial. The subtitle describes it best, the Tanzanian beauty "takes the fast lane in metallic bodywork and headlight-grabbing accessories."

Shot by photographer John-Paul Pietrus, the Arise Magazine Issue 18 editorial was styled by Sabrina Henry. She pulled pieces from the racks of such labels as Matthew Williamson, Viktor & Rolf, Sportmax and Rochas. On beauty duty was makeup artist Adam de Cruz and hairstylist Teiji.
Trend Themes
1. Drive - Disruptive Innovation Opportunity: Exploring electric and autonomous vehicles for a more sustainable and efficient driving experience.
2. Fashion - Disruptive Innovation Opportunity: Integrating smart textiles and wearable technology for enhanced style and functionality.
3. Magazine Editorial - Disruptive Innovation Opportunity: Leveraging augmented reality and interactive content to create immersive and engaging print media experiences.
Industry Implications
1. Automotive - Disruptive Innovation Opportunity: Developing innovative mobility solutions for the future of transportation.
2. Fashion - Disruptive Innovation Opportunity: Embracing sustainable and ethical practices throughout the fashion industry to promote conscious consumerism.
3. Media & Publishing - Disruptive Innovation Opportunity: Embracing digital transformation to evolve traditional print media and create innovative content experiences.
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